About

This blog was trying to fill a gap for the web analytics community: to give web developers everything they need to know about implementing Adobe Analytics (and possibly web analytics tools in general).

So who are we to tell you how to develop? Or rather, who am I?

My day job at Adobe until May 2021 was to help customers better understand web analytics in general and Adobe Analytics specifically. I run a lot of workshops, explaining marketers what they can (and should) do and technical people how to do it.

I have since moved out of Consulting, and I have stopped writing on this blog, too.

All the existing articles will stay online, and I do hope you get something out of this blog!

If you would like to support me and this blog, feel free to take a look at my Amazon wish list. Surprise me!