I am happy to present a guest post by my colleague Ben Wedenik, who, following a not so old, but very good tradition, writes about keeping implementations ridiculously simple. What does a lean and scalable Web SDK implementation look like? How to stay flexible while still having a powerful tag manager setup? I’m going to … Continue reading A Powerful Trio of Extensions for a scalable Platform Setup
Category: Platform
Adobe Experience Platform Web SDK
Last year, in April, I opined that a big change was coming for all of us who work with Analytics, Target, or Audience Manager. That change has been in the making for some time. I remember how Bret and Ben dropped some subtle hints some time ago in London. They were clearly exited, and, as … Continue reading Adobe Experience Platform Web SDK
Adobe Experience Platform Mobile SDKs – What changes need an app update?
I think I can safely say I speak for all of us when I say this: the first time I heard about Launch playing a role in the deployment of Experience Cloud applications on mobile, I immediately thought "tag management! On mobile! I wonder how far it goes!" Ever since, I have wondered how much … Continue reading Adobe Experience Platform Mobile SDKs – What changes need an app update?
Big Changes Ahead!
Towards the end of 2019, the world of consultants in the Adobe Experience Cloud eco system changed. First our product management announced some changes for Workspace "Customer Journey Analytics", then Aaron Hardy, Joe Khoury, Justin Grover, and Jenny Medeiros posted an announcement about a unified Javascript library. Those are huge! I'm not sure if you … Continue reading Big Changes Ahead!
Adobe Experience Platform Mobile SDKs – Recap
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about the series as such. You can find the overview here. I don't think I have ever done anything like the AEP Mobile SDKs mini-series before. In total, I posted 10 articles, including this one, and I did it with a … Continue reading Adobe Experience Platform Mobile SDKs – Recap
Adobe Experience Platform Mobile SDKs – Using Launch as Tag Manager (almost) like on the web
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about what you can do in Launch versus coding in the app. You can find the overview here. The one thing a lot of people ask is this: if the AEP Mobile SDKs use Launch, does that mean I can use … Continue reading Adobe Experience Platform Mobile SDKs – Using Launch as Tag Manager (almost) like on the web
Adobe Experience Platform Mobile SDKs – Privacy & Visitor IDs
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about privacy, opt-in, opt-out, and how you can have sensible visitor IDs in a hybrid app. You can find the overview here. This article is not going to tell you whether anything is GDPR-compliant, or legally ok, or anything like that. … Continue reading Adobe Experience Platform Mobile SDKs – Privacy & Visitor IDs
Adobe Experience Platform Mobile SDKs – Mapping Data for Analytics
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about mapping data into Analytics. You can find the overview here. Mapping data for Analytics In the article about adding Analytics to your app, I mentioned lifecycle metrics, as well as explicit tracking of Views/Activities and user actions. I put a … Continue reading Adobe Experience Platform Mobile SDKs – Mapping Data for Analytics
Adobe Experience Platform Mobile SDKs – Debugging
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about debugging your app. You can find the overview here. Today, we'll talk about an aspect of development that, on mobile apps, is a royal pain, at least compared to the browser-based and extension-supported debugging we do when we deploy on … Continue reading Adobe Experience Platform Mobile SDKs – Debugging
Adobe Experience Platform Mobile SDKs – Places
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about tagging your app, more specifically about how to add and use Places in your app. You can find the overview here. Places, or points of interest (POIs), can be a very interesting aspect of a mobile app. By definition, mobile … Continue reading Adobe Experience Platform Mobile SDKs – Places