Blog Archives

Data Quality at the Adobe Summit

This year, I had the opportunity to run a hands-on lab about data quality at the Adobe Summit in Las Vegas, and I’ll run the same lab again in London on the 10th. The lab was mainly about the test

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Posted in Automation, DTM, Integration, Javascript, TDD

Tracking 404 Error Pages

There are tools out there that find bogus links on your site, and some even try to find links outside your site that point to nirvana. But your friendly marketer likely wants to have better data than that, so she

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Posted in AppMeasurement, DTM, Javascript, Page Code, Principles

Automating Tests

I feel like a fraud! For months — no! Years! — I have been writing about testing, more specifically automated testing. I have shared my Site Infrastructure Tests github, I have spoken about it at the Adobe Summit in London,

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Posted in Automation, DTM, TDD

Adobe DTM + Adobe Analytics Media Module + YouTube = ❤️

Today, I’m happy to present the first ever guest post on webanalytics for developers! Written by Stefan Schäfer, it deals with DTM, the Media Module, and Youtube video. Have fun! If you use Adobe DTM together with the Adobe Analytics

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Posted in DTM, Integration

Debugging 2017.02

It has been almost 3 years since I wrote my article on debugging. I read through it the other day, and couldn’t help but notice that my workflow has indeed changed. Time for a new article! I’ll stick with client-side

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Posted in AppMeasurement, DTM, Integration, Javascript, Page Code, Tips

Load Times & DTM


If I say “BAADFX”, do you flinch? You’re a developer, so I guess you should. I’m talking about the results for your pages on Each letter is the result of a specific category of the test. A is better

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Posted in DTM, Integration, Javascript

SPAs, DTM, and clearVars

For some reason, I see a lot of SPAs right now, some of them actually embedded into otherwise harmless and perfectly likable web sites. I guess they’re not going to go away anytime soon. This article is part of my

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Posted in DTM, Integration, Javascript

Tracking Versions

I have seen a lot of different people do the same thing: track some sort of a version of their tracking setup. It makes sense, because it allows you to track down bad choices in your tracking. Questions like “so

Posted in Automation, DTM, Javascript, Tips

Privacy with DTM


I am no lawyer, and I do not want to go into any legal or even ethical or moral aspects of EU privacy law. Let’s just say this for our American friends: people in the EU do not like to

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Posted in DTM, Javascript, Principles

Dynamic Report Suite ID with DTM


Adobe Analytics has always had a feature that allowed you to dynamically set the Report Suite ID (rsid). It works with a list of domains, matched against the current domain automatically. See dynamic accounts in the Marketing Cloud Help. Nevertheless,

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Posted in DTM, Plugins, Principles