This article was born out of sheer frustration. I had a) never implemented on AMP pages before, b) had to do it very urgently, and c) learned the hard way that the documentation wasn't brilliant. The documentation not being brilliant is a side effect of how AMP develops at a pretty fast pace, nothing like …
Category: Page Code
Posts talking about Javascript Code on the actual web page
The 2 Faces of the Audience Manager – Analytics Integration
So here you are, wondering. Your friendly marketer has told you to add a new tool to the toolbox — Adobe Audience Manager. She told you that you have to implement some code for it to work. You checked the help site and came away none the wiser. Let me help you. There are currently …
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Tracking 404 Error Pages
There are tools out there that find bogus links on your site, and some even try to find links outside your site that point to nirvana. But your friendly marketer likely wants to have better data than that, so she asks you to build tracking for 404 pages. Now what? Let me explain, both for …
Debugging 2017.02
It has been almost 3 years since I wrote my article on debugging. I read through it the other day, and couldn't help but notice that my workflow has indeed changed. Time for a new article! I'll stick with client-side this time, as this is where the changes have happened. The second big difference is …
DTM – How to Amend an Existing Analytics Setup
(Let me state right here at the beginning that judging by the feedback I got from my beta testers editors, this article may not be for the faint of heart. If you think Javascript should be treated with respect, you might want to stop reading.) Have you ever seen the '[x] Page code is already …
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The s_code.js File – Where is it now?
Sometimes, I get narcissistic. I log into Analytics and go through the numbers, for no other reasons than wanting to see whether they have gone up again. Then I am pleased. For about a year or so, I have always seen one specific article at the top of the list, The s_code.js File - Overview. This …
“Data Layer on the fly”
If you have ever worked with a marketer who listens to what's fashionable, or if you read any digital marketing related blogs, you have heard of the concept of the Data Layer. It is a construct belonging onto each of the pages of your web site, and it is supposed to surface information to the …
Content as Ecommerce
In December, Simo Ahava posted an article where he explained how using concepts from ecommerce and implementing those on his blog helped him gain new insight. A brilliant article which I suggest you read. I'll wait. Read it? Looks good, doesn't it?! I especially like the distinction skimmer versus reader. Simo implemented everything he did …
The Visitor ID Service
What I write about mostly on this blog has to do with analytics, specifically Adobe Analytics, fka SiteCatalyst. But this is just one in the large collection of tools your friendly marketer uses to do her job. Analytics allow her to capture data for analysis and observation. She can also use the data to drive aspects …
How to Use Merchandising Variables
Merchandising variables are a special feature of Adobe Analytics. The Reference page in the help section says "Merchandising variables let you configure an eVar to hold multiple values." To be precise: a Merchandising eVar can hold one value per product. If you want to know why you'd use Merchandising eVars, or if you want to …
