A developer's guide to web analytics – new post every 1st & 3rd Tuesday
Posts talking about Javascript Code on the actual web page
So here you are, wondering. Your friendly marketer has told you to add a new tool to the toolbox — Adobe Audience Manager. She told you that you have to implement some code for it to work. You checked the help site and came away none the wiser. Let me help you. There are currently …
Continue reading The 2 Faces of the Audience Manager – Analytics Integration
There are tools out there that find bogus links on your site, and some even try to find links outside your site that point to nirvana. But your friendly marketer likely wants to have better data than that, so she asks you to build tracking for 404 pages. Now what? Let me explain, both for …
It has been almost 3 years since I wrote my article on debugging. I read through it the other day, and couldn't help but notice that my workflow has indeed changed. Time for a new article! I'll stick with client-side this time, as this is where the changes have happened. The second big difference is …
(Let me state right here at the beginning that judging by the feedback I got from my beta testers editors, this article may not be for the faint of heart. If you think Javascript should be treated with respect, you might want to stop reading.) Have you ever seen the '[x] Page code is already …
Continue reading DTM – How to Amend an Existing Analytics Setup
Sometimes, I get narcissistic. I log into Analytics and go through the numbers, for no other reasons than wanting to see whether they have gone up again. Then I am pleased. For about a year or so, I have always seen one specific article at the top of the list, The s_code.js File - Overview. This …
If you have ever worked with a marketer who listens to what's fashionable, or if you read any digital marketing related blogs, you have heard of the concept of the Data Layer. It is a construct belonging onto each of the pages of your web site, and it is supposed to surface information to the …
In December, Simo Ahava posted an article where he explained how using concepts from ecommerce and implementing those on his blog helped him gain new insight. A brilliant article which I suggest you read. I'll wait. Read it? Looks good, doesn't it?! I especially like the distinction skimmer versus reader. Simo implemented everything he did …
What I write about mostly on this blog has to do with analytics, specifically Adobe Analytics, fka SiteCatalyst. But this is just one in the large collection of tools your friendly marketer uses to do her job. Analytics allow her to capture data for analysis and observation. She can also use the data to drive aspects …
Merchandising variables are a special feature of Adobe Analytics. The Reference page in the help section says "Merchandising variables let you configure an eVar to hold multiple values." To be precise: a Merchandising eVar can hold one value per product. If you want to know why you'd use Merchandising eVars, or if you want to …
Last week, Adam Greco wrote his excellent article called Linking Authenticated Visitors Across Devices, which is the first really good and complete description I have seen of how to tackle "the cross-device issue". In short, people are using more than one device to interact with your online presence, and because visitor identification is primarily based …
