This is a guest post by my colleague Ben Wedenik, one of the people who wrote the Adobe Client Data Layer Extension for Launch. When my colleagues and I started to develop the “Adobe Client Data Layer” Launch Extension, we wanted to make the concept and technology of an Event Driven Data Layer (EDDL) available … Continue reading Lean Analytics with the Adobe Client Data Layer
One reaction to last weeks article on the ACDL was from @AnalyticsNinja, and it was about the 500ms wait time I mentioned: 500ms setTimeout() in click handlers.... Isn't navigator.sendBeacon sufficient? — Analytics Sith (@AnalyticsNinja) October 23, 2020 So very right he is, and the only excuse I have is that ... no, I don't have … Continue reading Why not use sendBeacon?
I have pushed this article back so many times that I feel bad for it. So even though one part of the story isn't there yet, I'll publish it now. (Update, the Extension is now publicly available!) The story began with me moving to Switzerland and the Basel office. This office came to Adobe via … Continue reading The Adobe Client Data Layer
The most frustrating situation in tech is when you start working on something new, and it won't work. You don't understand what is going on, because your knowledge, quite frankly, isn't there yet, and all the pages you find online give you different, conflicting advice. 'Use the official plugin,' one says, and it shows how … Continue reading Troubleshooting Launch (for beginners)
I think I can safely say I speak for all of us when I say this: the first time I heard about Launch playing a role in the deployment of Experience Cloud applications on mobile, I immediately thought "tag management! On mobile! I wonder how far it goes!" Ever since, I have wondered how much … Continue reading Adobe Experience Platform Mobile SDKs – What changes need an app update?
So this post is technical, but it answers a common question or demand: how can I be notified when someone makes or publishes changes in Launch? DTM used to have emails... The answer is, that as of March 25, email notifications for publish are on the road map for Launch, so there's nothing built-in right … Continue reading Using Audit Events in Launch
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about the series as such. You can find the overview here. I don't think I have ever done anything like the AEP Mobile SDKs mini-series before. In total, I posted 10 articles, including this one, and I did it with a … Continue reading Adobe Experience Platform Mobile SDKs – Recap
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about what you can do in Launch versus coding in the app. You can find the overview here. The one thing a lot of people ask is this: if the AEP Mobile SDKs use Launch, does that mean I can use … Continue reading Adobe Experience Platform Mobile SDKs – Using Launch as Tag Manager (almost) like on the web
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about privacy, opt-in, opt-out, and how you can have sensible visitor IDs in a hybrid app. You can find the overview here. This article is not going to tell you whether anything is GDPR-compliant, or legally ok, or anything like that. … Continue reading Adobe Experience Platform Mobile SDKs – Privacy & Visitor IDs