Blog Archives

Tracking 404 Error Pages

There are tools out there that find bogus links on your site, and some even try to find links outside your site that point to nirvana. But your friendly marketer likely wants to have better data than that, so she

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Posted in AppMeasurement, DTM, Javascript, Page Code, Principles

Debugging 2017.02

It has been almost 3 years since I wrote my article on debugging. I read through it the other day, and couldn’t help but notice that my workflow has indeed changed. Time for a new article! I’ll stick with client-side

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Posted in AppMeasurement, DTM, Integration, Javascript, Page Code, Tips

Discussion – Customize Analytics in DTM

There is no “standard deployment”. A couple of weeks ago, I was talking with a colleague who hadn’t worked with DTM before. He asked me lots of intelligent questions about his somewhat non-standard requirements, and I replied with what I

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Posted in AppMeasurement, Javascript, Opinion

Load Times & DTM

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If I say “BAADFX”, do you flinch? You’re a developer, so I guess you should. I’m talking about the results for your pages on webpagetest.org. Each letter is the result of a specific category of the test. A is better

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Posted in DTM, Integration, Javascript

SPAs, DTM, and clearVars

For some reason, I see a lot of SPAs right now, some of them actually embedded into otherwise harmless and perfectly likable web sites. I guess they’re not going to go away anytime soon. This article is part of my

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Posted in DTM, Integration, Javascript

Tracking Versions

I have seen a lot of different people do the same thing: track some sort of a version of their tracking setup. It makes sense, because it allows you to track down bad choices in your tracking. Questions like “so

Posted in Automation, DTM, Javascript, Tips

Everything but the TMS

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You know what the problem with luxury is? You get used to it. And then it becomes hard to enjoy the little things. I am so used to tag management by now, that when I see how popular the mini-series

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Posted in AppMeasurement, Integration, Javascript

Privacy with DTM

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I am no lawyer, and I do not want to go into any legal or even ethical or moral aspects of EU privacy law. Let’s just say this for our American friends: people in the EU do not like to

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Posted in DTM, Javascript, Principles

Measuring Time on Last Pages

Your web site might not sell anything. Instead, your friendly marketer might look at the time that visitors spend on the content. Let’s not discuss how accurate or useful that metric is. Someone else has likely discussed this with your

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Posted in Javascript, Tips

Dynamic Report Suite ID with DTM

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Adobe Analytics has always had a feature that allowed you to dynamically set the Report Suite ID (rsid). It works with a list of domains, matched against the current domain automatically. See dynamic accounts in the Marketing Cloud Help. Nevertheless,

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Posted in DTM, Plugins, Principles

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