Whenever I wrote this in the past, I always checked what I had written the year before. I checked whether I had set myself any goals, and how I had or hadn't achieved those. Well... 2019 was tough due to personal reasons. 2020 is better left unmentioned for a lot of reasons, and 2021, though … Continue reading 2021 for Developers
I am not a Techie anymore
You know what the hardest thing was about leaving Consulting? The fear that I would have to drop the blog. I knew that I would not be able to stay in touch with technology, there is just too much going on. My conclusion, back when I left consulting, was that enough people out there have … Continue reading I am not a Techie anymore
Obscure References
Tim Wilson posted a tweet about obscure references the other day, which reminded me of all the things that I put into articles on the blog here, and how nobody ever called out any of those. So, because nobody has asked for it, but you are all at my mercy for it is me who … Continue reading Obscure References
TTD is a big issue!
I haven't written about data quality for ages! But the subject is as present as ever, and there is still such a long way to go! If Analytics has a big, bright pink elephant in the room, data quality is it! Molly Vorwerck posted a link to this article in the #measure slack about The … Continue reading TTD is a big issue!
A Powerful Trio of Extensions for a scalable Platform Setup
I am happy to present a guest post by my colleague Ben Wedenik, who, following a not so old, but very good tradition, writes about keeping implementations ridiculously simple. What does a lean and scalable Web SDK implementation look like? How to stay flexible while still having a powerful tag manager setup? I’m going to … Continue reading A Powerful Trio of Extensions for a scalable Platform Setup
Persistence, Expiry and Attribution – of eVars and events
Greetings! I am rectifying a long-standing mistake, today, finally translating an article that I had posted absolutely ages ago on the German blog. It's about a real-life example that I often use to explain how eVars work. Since eVars are such an integral part of Analytics, a good analogy is important! Unfortunately, I do not … Continue reading Persistence, Expiry and Attribution – of eVars and events
Consultants have NO Power
This post is a patch work of two, i.e. it was two posts until I had this weird moment of lucidity and realised what I actually wanted to say. If you find any tears, rifts, or holes in this, you'll have found proof that writing is not a linear process, at least not for me. … Continue reading Consultants have NO Power
Experience Cloud ID Service & 3rd-party calls
It brings me great pleasure to introduce this guest post by my colleague Marko Kocic! He tackles an often-asked question about the Experience Cloud ID Service and how to manage 3rd-party network calls. Let me start off by saying that this is a topic that appears with the tedious inevitability of an unloved season. And … Continue reading Experience Cloud ID Service & 3rd-party calls
Consent and Launch, part II – Opt-in
This post picks up where Consent and Launch gave up ended: what exactly happens when you're doing opt-in and a visitor has not given consent ever before? I had this down as somewhat mysterious and full of traps and pitfalls, but once I switched on the metaphorical light, I saw that it was surprisingly easy … Continue reading Consent and Launch, part II – Opt-in
The Times They Are a-Changin’
This article is absolutely not technical. At all. Instead, it is about me, and about this blog. Without further ado: I am leaving consulting. Phew, there it is. Only took me a day or so to write that. Today is officially my first day in my new role, as a manager in the Technical Account … Continue reading The Times They Are a-Changin’
Web Analytics for Developers 