I've pondered, written, deleted, re-written, forgotten, re-written, merged, and then deleted this article a bunch of times before. What you're reading today is like the 50th iteration. The kudos go entirely to my colleagues in product management and engineering, who (in my opinion) are doing a blast of a job with Launch and the Extension … Continue reading Consent and Launch
In Search of the Simplest, Useful Analytics Setup
Thought experiment? Challenge? Naïve day-dreaming? Solid advice? This post might be all of the above, which, in my book, makes it a beautiful thing. The question is this: what is the simplest possible Analytics setup that is still useful? There are so many details in that question! Setup Most importantly: why am I even asking? … Continue reading In Search of the Simplest, Useful Analytics Setup
Adobe Experience Platform Web SDK
Last year, in April, I opined that a big change was coming for all of us who work with Analytics, Target, or Audience Manager. That change has been in the making for some time. I remember how Bret and Ben dropped some subtle hints some time ago in London. They were clearly exited, and, as … Continue reading Adobe Experience Platform Web SDK
What is “s_code.js”? Do I have to know?
No. This could be the shortest post, ever. One word. These days, you really do not have to know what "s_code.js" is, and the only reason I am even writing this is because for some reason that totally eludes me, an old post about it, from back in 2013, keeps being the most or second-most … Continue reading What is “s_code.js”? Do I have to know?
2020 for Developers
Woah, what a year! I just read through my article from last year, and, boy, did we not see this coming! I did not set myself any goals for this year, and I have been scaling down ever since. The Good But I did actually achieve two things in 2020! First, I published a whopping … Continue reading 2020 for Developers
Quick tip: Passing Data into a Data Element
We interrupt our regular schedule for a very quick tip today, one that I learned about just last week: you can pass data into the getVar() method, and use that data inside your Custom Code Data Element! I learned about that from fellow #measure slack contributor Francis Li, and, somewhat embarrassing, should've seen it a … Continue reading Quick tip: Passing Data into a Data Element
Lean Analytics with the Adobe Client Data Layer
This is a guest post by my colleague Ben Wedenik, one of the people who wrote the Adobe Client Data Layer Extension for Launch. When my colleagues and I started to develop the “Adobe Client Data Layer” Launch Extension, we wanted to make the concept and technology of an Event Driven Data Layer (EDDL) available … Continue reading Lean Analytics with the Adobe Client Data Layer
Why not use sendBeacon?
One reaction to last weeks article on the ACDL was from @AnalyticsNinja, and it was about the 500ms wait time I mentioned: 500ms setTimeout() in click handlers.... Isn't navigator.sendBeacon sufficient? — Analytics Sith (@AnalyticsNinja) October 23, 2020 So very right he is, and the only excuse I have is that ... no, I don't have … Continue reading Why not use sendBeacon?
The Adobe Client Data Layer
I have pushed this article back so many times that I feel bad for it. So even though one part of the story isn't there yet, I'll publish it now. (Update, the Extension is now publicly available!) The story began with me moving to Switzerland and the Basel office. This office came to Adobe via … Continue reading The Adobe Client Data Layer
On letting go
Planning hero, me. Last week, I looked at blog stats, saw that the last post was 12 days ago, then hurriedly rescheduled a post to fill the perceived gap. This week, I realised I had posted three articles in September, and had created a gap for this Tuesday. So now I'm shuffling and changing my … Continue reading On letting go
