Discussion – Customize Analytics in DTM

There is no “standard deployment”. A couple of weeks ago, I was talking with a colleague who hadn’t worked with DTM before. He asked me lots of intelligent questions about his somewhat non-standard requirements, and I replied with what I

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Posted in AppMeasurement, Javascript, Opinion

Wanna test? Mac Edition

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Yay! Testing! My beloved pet peeve! When I wrote the step by step article on how to set up for testing on Windows, I optimistically and somewhat dismissively wrote I am 100% sure you can easily show your friendly marketer

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Posted in Automation, Integration, TDD

2016 for Developers

Here we go, yet another year under our belts. Time flies when you’re having fun. In 2016, this blog had more than 30000 visitors, and it is close to cracking 100000 views. That is so incredible, I can barely believe

Posted in Uncategorized

Load Times & DTM

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If I say “BAADFX”, do you flinch? You’re a developer, so I guess you should. I’m talking about the results for your pages on webpagetest.org. Each letter is the result of a specific category of the test. A is better

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Posted in DTM, Integration, Javascript

Setting up for using the Reporting API – with R

I recently spent a very valuable two hours listening to Tim Wilson’s introduction to R at the eMetrics Summit in Berlin. Given that when I last wrote about setting up for using the Reporting API, I ignorantly omitted R completely,

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Posted in Automation, Integration

SPAs, DTM, and clearVars

For some reason, I see a lot of SPAs right now, some of them actually embedded into otherwise harmless and perfectly likable web sites. I guess they’re not going to go away anytime soon. This article is part of my

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Posted in DTM, Integration, Javascript

Tracking Versions

I have seen a lot of different people do the same thing: track some sort of a version of their tracking setup. It makes sense, because it allows you to track down bad choices in your tracking. Questions like “so

Posted in Automation, DTM, Javascript, Tips

Everything but the TMS

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You know what the problem with luxury is? You get used to it. And then it becomes hard to enjoy the little things. I am so used to tag management by now, that when I see how popular the mini-series

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Posted in AppMeasurement, Integration, Javascript

Privacy with DTM

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I am no lawyer, and I do not want to go into any legal or even ethical or moral aspects of EU privacy law. Let’s just say this for our American friends: people in the EU do not like to

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Posted in DTM, Javascript, Principles

Measuring Time on Last Pages

Your web site might not sell anything. Instead, your friendly marketer might look at the time that visitors spend on the content. Let’s not discuss how accurate or useful that metric is. Someone else has likely discussed this with your

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Posted in Javascript, Tips

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