Data Quality at the Adobe Summit

This year, I had the opportunity to run a hands-on lab about data quality at the Adobe Summit in Las Vegas, and I’ll run the same lab again in London on the 10th. The lab was mainly about the test

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Posted in Automation, DTM, Integration, Javascript, TDD

Don’t track New/Repeat Visitors!

In a rare case of development on my part, I am today going to tell you to not follow the advice in an article I wrote some time ago. I’m talking about Plugins: New/Repeat vs VisitNum. At the time I

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Posted in Opinion, Tips

Tracking 404 Error Pages

There are tools out there that find bogus links on your site, and some even try to find links outside your site that point to nirvana. But your friendly marketer likely wants to have better data than that, so she

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Posted in AppMeasurement, DTM, Javascript, Page Code, Principles

Automating Tests

I feel like a fraud! For months — no! Years! — I have been writing about testing, more specifically automated testing. I have shared my Site Infrastructure Tests github, I have spoken about it at the Adobe Summit in London,

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Posted in Automation, DTM, TDD

Adobe DTM + Adobe Analytics Media Module + YouTube = ❤️

Today, I’m happy to present the first ever guest post on webanalytics for developers! Written by Stefan Schäfer, it deals with DTM, the Media Module, and Youtube video. Have fun! If you use Adobe DTM together with the Adobe Analytics

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Posted in DTM, Integration

Debugging 2017.02

It has been almost 3 years since I wrote my article on debugging. I read through it the other day, and couldn’t help but notice that my workflow has indeed changed. Time for a new article! I’ll stick with client-side

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Posted in AppMeasurement, DTM, Integration, Javascript, Page Code, Tips

Discussion – Customize Analytics in DTM

There is no “standard deployment”. A couple of weeks ago, I was talking with a colleague who hadn’t worked with DTM before. He asked me lots of intelligent questions about his somewhat non-standard requirements, and I replied with what I

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Posted in AppMeasurement, Javascript, Opinion

Wanna test? Mac Edition

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Yay! Testing! My beloved pet peeve! When I wrote the step by step article on how to set up for testing on Windows, I optimistically and somewhat dismissively wrote I am 100% sure you can easily show your friendly marketer

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Posted in Automation, Integration, TDD

2016 for Developers

Here we go, yet another year under our belts. Time flies when you’re having fun. In 2016, this blog had more than 30000 visitors, and it is close to cracking 100000 views. That is so incredible, I can barely believe

Posted in Uncategorized

Load Times & DTM

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If I say “BAADFX”, do you flinch? You’re a developer, so I guess you should. I’m talking about the results for your pages on webpagetest.org. Each letter is the result of a specific category of the test. A is better

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Posted in DTM, Integration, Javascript