Basic Tracking – Remix (contains Launch)

I'm sure you remember the three prior installments of the "Basic Tracking" article series, don't you? Basic Tracking from 2013, about a pure Javascript approach, Basic Tracking - Remix (contains DTM) in 2015, about the more modern tag management approach, and Basic Tracking on AMP Pages in 2018, about the beautifully weird and somewhat limited … Continue reading Basic Tracking – Remix (contains Launch)

A Standard Data Model for Requirements

Adam Greco recently wrote three articles about how you can embed business requirements into Adobe Analytics Workspaces ("Adobe Analytics Requirements and SDR in Workspace" I, II, and III) in order to help data consumers understand. His method goes all the way from "this is why we added eVarXY" to "78% of requirements are currently tracked … Continue reading A Standard Data Model for Requirements