Sometimes I have trouble with the beginning of an article. This is such a case. I have been pondering the best way to use Launch to track visitor activity for some time. You know, visitor clicking stuff, SPAs, things like that. It really boils down to two approaches: Use _satellite.track() and put payload into the … Continue reading Launch, Events, and EDDL – aka Jim changed my mind
Analytics for Developers
For the last 5 years and a bit, I have been working in the Adobe office in Basel. I came here more or less by chance, and it turned out to be a nice and interesting place. The Basel office came to Adobe via the acquisition of Day Software. It is the place where AEM … Continue reading Analytics for Developers
Quick tip: use empty placeholder divs with Target VEC
I think this is my first ever post specifically for Adobe Target. I'm so excited! Target, in a nutshell, is used to replace or insert content into a page. It comes with it's own delivery infrastructure, logic, Javascript, and the so-called "Visual Experience Designer", which allows a marketer to load the page, click an element … Continue reading Quick tip: use empty placeholder divs with Target VEC
Mobile SDKs – which one?
If you currently build a mobile app for iOS or Android, and you want to integrate Analytics, Target, Audience Manager, Campaign, you have the choice: you can use the good old Mobile Services SDK and Campaign SDKs, or you can use the new Adobe Experience Platform Mobile SDK, which is driven from the Launch user … Continue reading Mobile SDKs – which one?
Responsibility – best served in layers
Imagine I would design and build footballs. I mean footballs as in "football", not "American Football". This distinction is pretty much where my knowledge of and experience with football ends. I played 6-a-side in the UK for 10 years and scored exactly 10 goals in that time. I am absolutely rubbish. I think I managed … Continue reading Responsibility – best served in layers
Analytics Team Roles
This is the English version of an article I wrote on my now-defunct German Webanalyse auf Deutsch blog. It is very slightly off topic, I guess, but maybe you'll learn why great Analytics teams always seem to contain this one total douche, who doesn't even know what a KPI is. I read my old post … Continue reading Analytics Team Roles
Quick tip – Launch buildDate and Live Expressions
When you build something in Launch, but browser says no... This happens to me every now and again: I make some changes in Launch. I build a new Library. I load my page and check ... what? why? Shouldn't it...? Sometimes, I am too impatient. Sometimes, Launch needs a little bit more time to compile. … Continue reading Quick tip – Launch buildDate and Live Expressions
Launch – Make an Extension – Techniques & Types
We're getting closer to a dozen articles on the topic of Launch Extensions! In my book, that is great, because I want everyone of you to a) be able to and b) do it! Let me preface this one with a warning: I may have called myself a developer very briefly back in the late … Continue reading Launch – Make an Extension – Techniques & Types
Launch – Make an Extension – Better Practice
Since my latest articles on Launch Extensions, things have evolved a bit. When I look at those articles now, I feel a certain urge to delete most of them, because they are so - uhm - old. Instead, I decided to write down an extremely streamlined version of what tools you can, nay, should use … Continue reading Launch – Make an Extension – Better Practice
Launch – Make an Extension – Principles
I have written a lot about how to make an Extension, including here and here. There are missing pieces, though. If you have looked at the documentation, you will likely have come across the following illustration regarding Extension flow. The flow diagram describes how the different parts of Launch and your Extension work together. Flow … Continue reading Launch – Make an Extension – Principles
