This post picks up where Consent and Launch gave up ended: what exactly happens when you're doing opt-in and a visitor has not given consent ever before? I had this down as somewhat mysterious and full of traps and pitfalls, but once I switched on the metaphorical light, I saw that it was surprisingly easy … Continue reading Consent and Launch, part II – Opt-in
The Times They Are a-Changin’
This article is absolutely not technical. At all. Instead, it is about me, and about this blog. Without further ado: I am leaving consulting. Phew, there it is. Only took me a day or so to write that. Today is officially my first day in my new role, as a manager in the Technical Account … Continue reading The Times They Are a-Changin’
Launch Libraries, “Upstream”, and Fallbacks
First things first: I will move to a monthly release cycle. The last year or so has been a total write-off for all of us. I am feeling it, sometimes more, sometimes less, but I am. I have seen what happens when you simply keep going, and it's not nice, so I am cutting back. … Continue reading Launch Libraries, “Upstream”, and Fallbacks
Why Context Data is cool when you have multiple Report Suites
A very, very long time ago, when the world was in a much simpler shape, when there was only simple, one-cell life forms in some murky ponds, and the air had high levels of CO2, NH3, and CH4, when temperatures were much higher than today, and rain would fall for millions of years on end, … Continue reading Why Context Data is cool when you have multiple Report Suites
Why I do not use setVar
In his posting on AEP Web SDK Debugging, which is excellent, my colleague Julien Piccini wrote about Data Elements, Promises, and how you can use _satellite.setVar() to store return values. As always when I see someone use setVar, my first reaction is "I should really finish this post about why I don't use setVar at … Continue reading Why I do not use setVar
Consent and Launch
I've pondered, written, deleted, re-written, forgotten, re-written, merged, and then deleted this article a bunch of times before. What you're reading today is like the 50th iteration. The kudos go entirely to my colleagues in product management and engineering, who (in my opinion) are doing a blast of a job with Launch and the Extension … Continue reading Consent and Launch
In Search of the Simplest, Useful Analytics Setup
Thought experiment? Challenge? Naïve day-dreaming? Solid advice? This post might be all of the above, which, in my book, makes it a beautiful thing. The question is this: what is the simplest possible Analytics setup that is still useful? There are so many details in that question! Setup Most importantly: why am I even asking? … Continue reading In Search of the Simplest, Useful Analytics Setup
Adobe Experience Platform Web SDK
Last year, in April, I opined that a big change was coming for all of us who work with Analytics, Target, or Audience Manager. That change has been in the making for some time. I remember how Bret and Ben dropped some subtle hints some time ago in London. They were clearly exited, and, as … Continue reading Adobe Experience Platform Web SDK
What is “s_code.js”? Do I have to know?
No. This could be the shortest post, ever. One word. These days, you really do not have to know what "s_code.js" is, and the only reason I am even writing this is because for some reason that totally eludes me, an old post about it, from back in 2013, keeps being the most or second-most … Continue reading What is “s_code.js”? Do I have to know?
2020 for Developers
Woah, what a year! I just read through my article from last year, and, boy, did we not see this coming! I did not set myself any goals for this year, and I have been scaling down ever since. The Good But I did actually achieve two things in 2020! First, I published a whopping … Continue reading 2020 for Developers
