I am no lawyer, and I do not want to go into any legal or even ethical or moral aspects of EU privacy law. Let’s just say this for our American friends: people in the EU do not like to…
Web Analytics for Developers
A developer's guide to web analytics – new post every 1st & 3rd Tuesday
Measuring Time on Last Pages
Your web site might not sell anything. Instead, your friendly marketer might look at the time that visitors spend on the content. Let’s not discuss how accurate or useful that metric is. Someone else has likely discussed this with your…
Testing is like an Onion
I have tried to justify my approach to testing for digital marketing a couple of times. Given that tools like ObservePoint or HubScan are available, the fundamental question is: do you need my approach at all? My personal answer to…
Dynamic Report Suite ID with DTM
![[Screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2016/07/160802-rsid-dtm-official.png?w=605)
Adobe Analytics has always had a feature that allowed you to dynamically set the Report Suite ID (rsid). It works with a list of domains, matched against the current domain automatically. See dynamic accounts in the Marketing Cloud Help. Nevertheless,…
Test-driven & agile Analytics revisited
In 2014, I went to Berlin to attend “Digital Analytics Hub”, probably the best “conference” in our business. DA Hub evolved out of Gary Angel‘s Xchange. You sit in small groups of people with one discussion leader, and you speak…
Setting up for using the Reporting API
The recent article on how to set up a test platform was a success, so I have decided to listen to a suggestion by Mitchell and write a similar article about enabling your friendly marketer to play with the Reporting…
Tracking Single-page Applications
or: why AngularJS makes our lives harder Single-page applications are web sites that “live on a single page”, i.e. when the visitor clicks anything, the browser will not load a new page (as it usually would). Instead, it will modify…
Wanna test? Here’s how
![[Screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2016/06/160607-14-mvn-test-success.png?w=605)
[2016-06-12 – update – changed github repo] I have been writing about testing for some time now. I have even spoken about it at the EMEA Adobe Summit! So this week, for the first time since starting this blog, let…
My Summit session now viewable online
This is not technically a post, but May is a month with 5 Tuesdays, so: If you weren’t able to come to Summit, or just missed the session, I’m happy to announce that you can now see Craig Scribner and…
Charles’ “Replace” is a Winner!
![[Screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2016/05/160516-done.png?w=605)
Remember when I wrote an Ode to Charles & Map Local? At the time, I wasn’t using DTM a lot. Map Local was the top feature I needed, allowing me to test changes I made to an s_code.js file on…
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