Minimalistic approach for more insights

~ ursboller ~ Leave a comment

This is a guest post written by @ursboller. It's a companion to his session at the Adobe virtual Summit 2020: A Minimalistic approach for more insights. With Adobe Analytics implemented on a website there is almost nothing you can't measure. Basically every user interaction or app behaviour can be tracked using different codes with Launch, … Continue reading Minimalistic approach for more insights

Adobe Experience Platform Mobile SDKs – Using Launch as Tag Manager (almost) like on the web

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~ Jan Exner ~ 6 Comments

This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about what you can do in Launch versus coding in the app. You can find the overview here. The one thing a lot of people ask is this: if the AEP Mobile SDKs use Launch, does that mean I can use … Continue reading Adobe Experience Platform Mobile SDKs – Using Launch as Tag Manager (almost) like on the web

Adobe Experience Platform Mobile SDKs – Privacy & Visitor IDs

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~ Jan Exner ~ 2 Comments

This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about privacy, opt-in, opt-out, and how you can have sensible visitor IDs in a hybrid app. You can find the overview here. This article is not going to tell you whether anything is GDPR-compliant, or legally ok, or anything like that. … Continue reading Adobe Experience Platform Mobile SDKs – Privacy & Visitor IDs

Adobe Experience Platform Mobile SDKs – Mapping Data for Analytics

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~ Jan Exner ~ 4 Comments

This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about mapping data into Analytics. You can find the overview here. Mapping data for Analytics In the article about adding Analytics to your app, I mentioned lifecycle metrics, as well as explicit tracking of Views/Activities and user actions. I put a … Continue reading Adobe Experience Platform Mobile SDKs – Mapping Data for Analytics

Adobe Experience Platform Mobile SDKs – Debugging

~ Jan Exner ~ 3 Comments

This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about debugging your app. You can find the overview here. Today, we'll talk about an aspect of development that, on mobile apps, is a royal pain, at least compared to the browser-based and extension-supported debugging we do when we deploy on … Continue reading Adobe Experience Platform Mobile SDKs – Debugging

Adobe Experience Platform Mobile SDKs – Deep Links (more setup)

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~ Jan Exner ~ 1 Comment

This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about enabling your app to handle deep links. You can find the overview here. For the article about debugging, we will need to use so-called "deep links", i.e. links that when tapped on your phone, will open your app rather than … Continue reading Adobe Experience Platform Mobile SDKs – Deep Links (more setup)

Adobe Experience Platform Mobile SDKs – Analytics

~ Jan Exner ~ 8 Comments

This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about tracking your app, more specifically about how to add Analytics into it. You can find the overview here. Analytics Adobe Analytics is an application that allows you to measure how visitors of your site or app behave, from the generic … Continue reading Adobe Experience Platform Mobile SDKs – Analytics