We're getting closer to a dozen articles on the topic of Launch Extensions! In my book, that is great, because I want everyone of you to a) be able to and b) do it! Let me preface this one with a warning: I may have called myself a developer very briefly back in the late … Continue reading Launch – Make an Extension – Techniques & Types
Author: Jan Exner
German expat living in Switzerland (formerly UK and France). Consultant and member of the Multi-Solutions Group at Adobe, working with the Digital Marketing Suite. Father of 4 girls.
Launch – Make an Extension – Better Practice
Since my latest articles on Launch Extensions, things have evolved a bit. When I look at those articles now, I feel a certain urge to delete most of them, because they are so - uhm - old. Instead, I decided to write down an extremely streamlined version of what tools you can, nay, should use … Continue reading Launch – Make an Extension – Better Practice
Launch – Make an Extension – Principles
I have written a lot about how to make an Extension, including here and here. There are missing pieces, though. If you have looked at the documentation, you will likely have come across the following illustration regarding Extension flow. The flow diagram describes how the different parts of Launch and your Extension work together. Flow … Continue reading Launch – Make an Extension – Principles
Extensions and Adobe Analytics – get-tracker and augment-tracker
I built an Extension some time ago that enables someone to set contextData for Analytics directly in the Launch UI. You can see the source code for that Extension on github, of course, but today, I want to write about some of the stuff that went into the Extension. This is also, in a way, … Continue reading Extensions and Adobe Analytics – get-tracker and augment-tracker
Quo vadis, W4D?
Those of you who have been to the Adobe Summit, or any other big event like it, may have been a victim of post-Summit blues - the feeling when you're back from a couple of ridiculously intense days of listening, meeting, talking, discussing, and fully committing to one single subject. It is part exhaustion, part … Continue reading Quo vadis, W4D?
Reference – Launch Load Order with an Extension
This article is a followup to Reference - Launch Load Order. That other one was, as I said, almost disappointingly simple. So simple, in fact, that it annoyed my friend Lukáš (one of my secret goals for 2019 checked off right there). The article was that simple for two reasons: Launch did away with a … Continue reading Reference – Launch Load Order with an Extension
Reference – Launch Load Order
Does anyone here remember when in 2015 I tried to understand how DTM executes Javascript, and in what order? The article cost me days to write, but it led to a lovely, colourful illustration, and I was proud of it, a little bit. I promised I would explore the depths of Launch in the same … Continue reading Reference – Launch Load Order
Working with Launch: Libraries
(For Feike, who was an awesome colleague, and a terrific human being) (This may or may not be the first installment in a series of "Working with Launch" articles. I feel there are a lot of things that I want to write about, so we'll see.) Today, I want to point out two aspects of … Continue reading Working with Launch: Libraries
Launch – Concepts
I could have called this article "Launch - WTF???" instead, and maybe I should have. This is a quick and brutal journey though the most important concepts you need to know when you start using Launch. Tag Management Let's start from 0. A "Tag Manager", "Tag Management System", or simply "TMS" is a tool that … Continue reading Launch – Concepts
Quick tip – non-minified Launch code is easier to debug
Debugging and troubleshooting code is one of the less glamorous things we (and you) do, still sadly omnipresent. Today, I want to show you how to take away a little bit of the pain: I'll show you how you can tell Launch to deliver un-minified code. This is an extremely quick and easy tip, tbh, … Continue reading Quick tip – non-minified Launch code is easier to debug
