Skip to content

Web Analytics for Developers

A developer's guide to web analytics – new post every 1st & 3rd Tuesday

  • Home
  • Launch
  • TDD
  • Opinion
  • Debugging Helpers
  • Extensions for Launch
  • About

Author: Jan Exner

German expat living in Switzerland (formerly UK and France). Consultant and member of the Multi-Solutions Group at Adobe, working with the Digital Marketing Suite. Father of 4 girls.

Adobe Experience Platform Web SDK

January 19, 2021January 18, 2021 ~ Jan Exner ~ Leave a comment

Last year, in April, I opined that a big change was coming for all of us who work with Analytics, Target, or Audience Manager. That change has been in the making for some time. I remember how Bret and Ben dropped some subtle hints some time ago in London. They were clearly exited, and, as … Continue reading Adobe Experience Platform Web SDK

What is “s_code.js”? Do I have to know?

January 5, 2021January 4, 2021 ~ Jan Exner ~ 3 Comments

No. This could be the shortest post, ever. One word. These days, you really do not have to know what "s_code.js" is, and the only reason I am even writing this is because for some reason that totally eludes me, an old post about it, from back in 2013, keeps being the most or second-most … Continue reading What is “s_code.js”? Do I have to know?

2020 for Developers

December 15, 2020December 14, 2020 ~ Jan Exner ~ 1 Comment

Woah, what a year! I just read through my article from last year, and, boy, did we not see this coming! I did not set myself any goals for this year, and I have been scaling down ever since. The Good But I did actually achieve two things in 2020! First, I published a whopping … Continue reading 2020 for Developers

Quick tip: Passing Data into a Data Element

December 1, 2020December 3, 2020 ~ Jan Exner ~ 1 Comment

We interrupt our regular schedule for a very quick tip today, one that I learned about just last week: you can pass data into the getVar() method, and use that data inside your Custom Code Data Element! I learned about that from fellow #measure slack contributor Francis Li, and, somewhat embarrassing, should've seen it a … Continue reading Quick tip: Passing Data into a Data Element

Why not use sendBeacon?

November 3, 2020November 2, 2020 ~ Jan Exner ~ 7 Comments

One reaction to last weeks article on the ACDL was from @AnalyticsNinja, and it was about the 500ms wait time I mentioned: 500ms setTimeout() in click handlers.... Isn't navigator.sendBeacon sufficient? — Analytics Sith (@AnalyticsNinja) October 23, 2020 So very right he is, and the only excuse I have is that ... no, I don't have … Continue reading Why not use sendBeacon?

The Adobe Client Data Layer

October 20, 2020October 22, 2020 ~ Jan Exner ~ 3 Comments

I have pushed this article back so many times that I feel bad for it. So even though one part of the story isn't there yet, I'll publish it now. (Update, the Extension is now publicly available!) The story began with me moving to Switzerland and the Basel office. This office came to Adobe via … Continue reading The Adobe Client Data Layer

On letting go

October 6, 2020October 6, 2020 ~ Jan Exner ~ 4 Comments

Planning hero, me. Last week, I looked at blog stats, saw that the last post was 12 days ago, then hurriedly rescheduled a post to fill the perceived gap. This week, I realised I had posted three articles in September, and had created a gap for this Tuesday. So now I'm shuffling and changing my … Continue reading On letting go

Troubleshooting Launch (for beginners)

September 29, 2020September 29, 2020 ~ Jan Exner ~ Leave a comment

The most frustrating situation in tech is when you start working on something new, and it won't work. You don't understand what is going on, because your knowledge, quite frankly, isn't there yet, and all the pages you find online give you different, conflicting advice. 'Use the official plugin,' one says, and it shows how … Continue reading Troubleshooting Launch (for beginners)

Agile & Analytics – still Friends

September 15, 2020September 14, 2020 ~ Jan Exner ~ 2 Comments

In 2015, I wrote that I think "agile analytics" would currently not work, mainly because we lack people who take on the "product owner" role, i.e. people who are good at guiding, prioritising, evangelising, and occasionally steamrolling, our efforts. A year later, I opined that as an industry, we are not a great fit for … Continue reading Agile & Analytics – still Friends

Good Practice > Best Practice

September 1, 2020September 7, 2020 ~ Jan Exner ~ 4 Comments

You know how, often, when things do not quite make sense in your head, and then you read an article in which someone describes a model that fits perfectly, and you realise that other people have thought about that thing a lot more and better than you ever could, and so you can finally put … Continue reading Good Practice > Best Practice

Posts navigation

Older posts

Follow this blog

  • RSS - Posts
  • RSS - Comments

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,000 other followers

Recent Posts

  • Adobe Experience Platform Web SDK
  • What is “s_code.js”? Do I have to know?
  • 2020 for Developers
  • Quick tip: Passing Data into a Data Element
  • Lean Analytics with the Adobe Client Data Layer

Recent Comments

Adobe Experience Pla… on Debugging – the URL
Adobe Experience Pla… on Edge Nodes, Data Centres &…
Adobe Experience Pla… on Big Changes Ahead!
Jan Exner on What is “s_code.js…
Bijan on What is “s_code.js…

Blogroll

  • Antti Koski's blog
  • Jim Gordon's blog
  • Simo Avaha's blog
  • Jenn Kunz – Digital Data Tactics
  • @oarsi's Analytics snippets
  • The Digital Marketing Architect
  • Adam Greco's Blog
  • Adobe Analytics
  • Adobe Digital Marketing Blog

Categories

  • AppMeasurement
  • Automation
  • DTM
  • Integration
  • Javascript
  • Launch
  • Opinion
  • Page Code
  • Platform
  • Plugins
  • Principles
  • TDD
  • Tips
  • Uncategorized

Twitter

  • @Jenn_Kunz Indeed! 12 hours ago
  • For the late shift - The Adobe Experience Platform Web SDK: webanalyticsfordevelopers.com/2021/01/19/ado… #measure 12 hours ago
  • RT @tgwilson: This is pretty awesome for users of #adobeanalytics! The v2 API now readily accessible thru #rstats! Not yet on CRAN, but it’… 19 hours ago
  • RT @benrwoodard: I got tired of the limited number of dimensions I could pull from #AdobeAnalytics so with a lot of help I was able to crea… 19 hours ago
Follow @jexnerW4D
Blog at WordPress.com.
Cancel