A developer's guide to web analytics – new post every 1st & 3rd Tuesday
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This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about enabling your app to handle deep links. You can find the overview here. For two of the following articles, we will need to use so-called "deep links", i.e. links that when tapped on your phone, will open your app rather … Continue reading Adobe Experience Platform Mobile SDKs – Deep Links (more setup)
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about tracking your app, more specifically about how to add Analytics into it. You can find the overview here. Analytics Adobe Analytics is an application that allows you to measure how visitors of your site or app behave, from the generic … Continue reading Adobe Experience Platform Mobile SDKs – Analytics
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about tagging your app, more specifically about how to add Target into it. You can find the overview here. Target Adobe Target is an application that allows you to target specific visitors with relevant content, to A/B test what relevant content … Continue reading Adobe Experience Platform Mobile SDKs – Adobe Target
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Welcome to part 1 of the Adobe Experience Platform Mobile SDKs mini-series. This part is about prerequisites. You can find the overview here. Prerequisites I have had Android phones since the HTC Desire HD came out, so all my examples for mobile are always in Java, for Android. I am also firmly in the not-Mac … Continue reading Adobe Experience Platform Mobile SDKs – Prerequisites
The world of software is evolving faster than the "real world", I guess. The good thing about that: you can be sure that as a blogger, you will never run out of ideas and content to write, simply because someone, somewhere else, is making changes. In my case, it is the end of support for … Continue reading Adobe Experience Platform Mobile SDKs – Overview
I had an extremely brief discussion the other day about custom code, Extensions, and data quality, with Urs Boller. You all know how much those three topics mean to me, and that I have some opinions on all three of them. I also have a lot of respect for Urs, so when he challenged my … Continue reading No Custom Code – is an Extension the answer?
Another year done, phew. I did not set myself any goals this time around, and that was a good thing. At home, we had a slightly difficult year, and as a result, everything was different, slower, scaled down, more restraint. If I look at my three goals for 2018 (kick that s_code.js article of its … Continue reading 2019 for Developers
A title that could not be more humble, for an article that has two parts. In hindsight, I should have made it two articles, but hindsight is a fair-weather friend, and yours truly doesn't mind long articles. In the first part, I will sing a song of praise to the consultant in our industry. I … Continue reading Consultants (can) do Everything
Some time ago, I built and released an Extension called "Time spent and Scroll Depth", mostly as an exercise for myself, and because I thought Simo Ahava had really nicely explained how tracking content-heavy sites might work. Since then, I have learned a lot, and I sort of don't want to look back at the … Continue reading Launch Extensions & Cato Fong
The subject of today's article is "things we do, well, because, and which we should stop doing." https://media.giphy.com/media/3oKIPj8bJ9ky9ubKGQ/source.gif Below, you can find a list of things that I, personally, would a) not do anymore, and b) like to eradicate from any deployments I have ever participated in. I'd also like to erase them from my … Continue reading Out with the Old!
