The Mechanics of Loading Analytics Code with DTM

Yes, I know, Launch. But I had this post in the pipeline for some time now, and here you go. As a bonus, I have noted where Launch, by Adobe, handles things differently. If you came here from my "battle post", then this is some background that'll help you understand why I wrote the other …

Continue reading The Mechanics of Loading Analytics Code with DTM

Project Management, Development, and Analytics

Note: this article is relevant for you if you have ever, or are likely to participate in a bigger project that includes building the platform as well as deploying Analytics, Target, Audience Management, or similar tools. I think it is relevant for developers as well as project managers. Often, we Analytics people are tasked with …

Continue reading Project Management, Development, and Analytics