I haven't written about data quality for ages! But the subject is as present as ever, and there is still such a long way to go! If Analytics has a big, bright pink elephant in the room, data quality is it! Molly Vorwerck posted a link to this article in the #measure slack about The … Continue reading TTD is a big issue!
Author: Jan Exner
German expat living in Switzerland (formerly UK and France). Consultant and member of the Multi-Solutions Group at Adobe, working with the Digital Marketing Suite. Father of 4 girls.
Persistence, Expiry and Attribution – of eVars and events
Greetings! I am rectifying a long-standing mistake, today, finally translating an article that I had posted absolutely ages ago on the German blog. It's about a real-life example that I often use to explain how eVars work. Since eVars are such an integral part of Analytics, a good analogy is important! Unfortunately, I do not … Continue reading Persistence, Expiry and Attribution – of eVars and events
Consultants have NO Power
This post is a patch work of two, i.e. it was two posts until I had this weird moment of lucidity and realised what I actually wanted to say. If you find any tears, rifts, or holes in this, you'll have found proof that writing is not a linear process, at least not for me. … Continue reading Consultants have NO Power
Consent and Launch, part II – Opt-in
This post picks up where Consent and Launch gave up ended: what exactly happens when you're doing opt-in and a visitor has not given consent ever before? I had this down as somewhat mysterious and full of traps and pitfalls, but once I switched on the metaphorical light, I saw that it was surprisingly easy … Continue reading Consent and Launch, part II – Opt-in
The Times They Are a-Changin’
This article is absolutely not technical. At all. Instead, it is about me, and about this blog. Without further ado: I am leaving consulting. Phew, there it is. Only took me a day or so to write that. Today is officially my first day in my new role, as a manager in the Technical Account … Continue reading The Times They Are a-Changin’
Launch Libraries, “Upstream”, and Fallbacks
First things first: I will move to a monthly release cycle. The last year or so has been a total write-off for all of us. I am feeling it, sometimes more, sometimes less, but I am. I have seen what happens when you simply keep going, and it's not nice, so I am cutting back. … Continue reading Launch Libraries, “Upstream”, and Fallbacks
Why Context Data is cool when you have multiple Report Suites
A very, very long time ago, when the world was in a much simpler shape, when there was only simple, one-cell life forms in some murky ponds, and the air had high levels of CO2, NH3, and CH4, when temperatures were much higher than today, and rain would fall for millions of years on end, … Continue reading Why Context Data is cool when you have multiple Report Suites
Why I do not use setVar
In his posting on AEP Web SDK Debugging, which is excellent, my colleague Julien Piccini wrote about Data Elements, Promises, and how you can use _satellite.setVar() to store return values. As always when I see someone use setVar, my first reaction is "I should really finish this post about why I don't use setVar at … Continue reading Why I do not use setVar
Consent and Launch
I've pondered, written, deleted, re-written, forgotten, re-written, merged, and then deleted this article a bunch of times before. What you're reading today is like the 50th iteration. The kudos go entirely to my colleagues in product management and engineering, who (in my opinion) are doing a blast of a job with Launch and the Extension … Continue reading Consent and Launch
In Search of the Simplest, Useful Analytics Setup
Thought experiment? Challenge? Naïve day-dreaming? Solid advice? This post might be all of the above, which, in my book, makes it a beautiful thing. The question is this: what is the simplest possible Analytics setup that is still useful? There are so many details in that question! Setup Most importantly: why am I even asking? … Continue reading In Search of the Simplest, Useful Analytics Setup
