The inimitable Simo Ahava recently posted an article named Fire GTM Tag Upon Scroll Depth And Time Spent, in which he explains both why and how to fire tracking after visitors have either lingered on or scrolled to a certain depth on pages. With his permission, I'll show you how to do the same with … Continue reading Fire Launch Rule Upon Scroll Depth And Time Spent
Author: Jan Exner
German expat living in Switzerland (formerly UK and France). Consultant and member of the Multi-Solutions Group at Adobe, working with the Digital Marketing Suite. Father of 4 girls.
2019 Challenge: no Custom Code
Challenge for the year 2019: no custom code I challenge myself (and you!) to not use any custom code when you deploy any of the Experience Cloud Solutions. Rules There is only one rule, actually, which is: if you need any Javascript code, put it into an Extension, publish the Extension (privately if the Javascript … Continue reading 2019 Challenge: no Custom Code
2018 for Developers
It has been a fun year. Launch came in with a bang, and the "Make an Extension" series was a nice frame for 2018. Overall, the year was slightly less technical than usual, I'd say. Articles like A Standard Data Model for Requirements, When concrete meets water, or The Era of Server-side Everything were not … Continue reading 2018 for Developers
Launch – Make an Extension – Publish
![[screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2018/11/181204-ext-installed.png?w=656&h=300&crop=1)
Another article in the "Launch - Make an Extension" series. See the other ones here: Overview, Setup, Coding, Debugging, on a Mac, and Reloaded I had an hour or so of deep frustration the other day, when I tried to transition an Extension I had built from "Development" state (in which it can only be … Continue reading Launch – Make an Extension – Publish
Launch – Make an Extension – Reloaded
Since the last article in my "Launch - Make an Extension" series (see Overview, Setup, Coding, Debugging, on a Mac), the ecosystem has evolved. There have been some small changes, and some big ones. I want to talk about two of those today. Using the provided packages has become easier, and you can now upload … Continue reading Launch – Make an Extension – Reloaded
Basic Tracking – Remix (contains Launch)
I'm sure you remember the three prior installments of the "Basic Tracking" article series, don't you? Basic Tracking from 2013, about a pure Javascript approach, Basic Tracking - Remix (contains DTM) in 2015, about the more modern tag management approach, and Basic Tracking on AMP Pages in 2018, about the beautifully weird and somewhat limited … Continue reading Basic Tracking – Remix (contains Launch)
More about AMP
Building up on the recent post about Basic Tracking on AMP Pages, I want to riff some more on a couple of aspects today. Also, my colleague Susan Vertrees happened to sit next to me a couple of weeks ago, and since she knows what she is talking about, she was able to point out … Continue reading More about AMP
Fixes – Too many Visits on Pages with Links
On the German blog, I used to run a series about frequent mishaps, and how to detect and fix them. Those articles were often about data, rather than implementation, so I never translated them to this blog. But here is one that is pretty technical, so it should clearly live here. Friendly marketer says that … Continue reading Fixes – Too many Visits on Pages with Links
Quick tip – Passing Data into Launch Rules
If you haven't yet heard it: In Launch, by Adobe, the _satellite.track() method accepts two parameters: an Event name, plus payload data. We used to work around this in the past when calling DCRs in DTM, storing the data somewhere in the DOM. My favourite method was the one first shown to me by my … Continue reading Quick tip – Passing Data into Launch Rules
A Standard Data Model for Requirements
Adam Greco recently wrote three articles about how you can embed business requirements into Adobe Analytics Workspaces ("Adobe Analytics Requirements and SDR in Workspace" I, II, and III) in order to help data consumers understand. His method goes all the way from "this is why we added eVarXY" to "78% of requirements are currently tracked … Continue reading A Standard Data Model for Requirements
