If you haven't yet heard it: In Launch, by Adobe, the _satellite.track() method accepts two parameters: an Event name, plus payload data. We used to work around this in the past when calling DCRs in DTM, storing the data somewhere in the DOM. My favourite method was the one first shown to me by my … Continue reading Quick tip – Passing Data into Launch Rules
Author: Jan Exner
German expat living in Switzerland (formerly UK and France). Consultant and member of the Multi-Solutions Group at Adobe, working with the Digital Marketing Suite. Father of 4 girls.
A Standard Data Model for Requirements
Adam Greco recently wrote three articles about how you can embed business requirements into Adobe Analytics Workspaces ("Adobe Analytics Requirements and SDR in Workspace" I, II, and III) in order to help data consumers understand. His method goes all the way from "this is why we added eVarXY" to "78% of requirements are currently tracked … Continue reading A Standard Data Model for Requirements
Tracking Form Abandonment
We used to have a plugin for Analytics that would allow people to track form abandonment. It was -wait for it- abandoned somewhere around the move from s_code.js to AppMeasurement.js. If you want to find out where in your forms people give up, you have to improvise come up with a solution yourself. The following … Continue reading Tracking Form Abandonment
How to debug Launch, by Adobe
DTM is quite a bit easier to use and handle than Launch is. Partly, Launch is new and we are all on the upwards slope of the learning curve. Partly, Launch opens up whole new worlds. For those of you working with/in DTM and/or Launch, this is a pretty cool time. I once wrote about … Continue reading How to debug Launch, by Adobe
With Launch, you don’t need doPlugins! – Part 4
![[screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2018/07/180731-event.png?w=656&h=300&crop=1)
Wait? What? How can this be part 4? Where are parts 1 through 3? I am very liberally counting things, disregarding slight differences in titles, and tools, so the previous parts are: With DTM you don’t need Plugins! – Part 1 With DTM you don’t need Plugins! – Part 2 With DTM you don’t need … Continue reading With Launch, you don’t need doPlugins! – Part 4
Basic Tracking on AMP Pages
This article was born out of sheer frustration. I had a) never implemented on AMP pages before, b) had to do it very urgently, and c) learned the hard way that the documentation wasn't brilliant. The documentation not being brilliant is a side effect of how AMP develops at a pretty fast pace, nothing like … Continue reading Basic Tracking on AMP Pages
Accessing Adobe IO using Java
You might remember how, a couple of years ago, I was whining about how the authentication on the Reporting API was difficult. At the time, I wrote some Java code that was able to log into it, and I have been using that code, more or less unchanged, for a long time. Now, all APIs … Continue reading Accessing Adobe IO using Java
Nitpick: Launch does not support Page Load Rules
I was reading Jim Gordon's excellent article on Adobe DTM vs. Launch a while back. If you haven't read it, do. It is excellent. While reading it, I started to think about one aspect, and how I think there is an awesome opportunity for a nitpick in it: Jim (and most people I know) say … Continue reading Nitpick: Launch does not support Page Load Rules
BDD > TDD – Site Infrastructure Test v4
Back towards the end of April, a test manager at one of my clients listened to me talk about the test framework I had built over the last couple of years. He was supportive and eager to run tests. He also very casually asked me why I hadn't considered "Behaviour-driven development", BDD, instead of TDD. … Continue reading BDD > TDD – Site Infrastructure Test v4
When concrete meets water
Last Summer, I randomly came across an article in the Guardian about Why Roman concrete still stands strong while modern version decays. An interesting read, which I remembered this morning during a rant from one of my colleagues. My colleague was slightly frustrated whilst working on a "show room project." They are building a site … Continue reading When concrete meets water
