You know what the hardest thing was about leaving Consulting? The fear that I would have to drop the blog.
I knew that I would not be able to stay in touch with technology, there is just too much going on. My conclusion, back when I left consulting, was that enough people out there have picked up the baton, and the world of Analytics will clearly survive without me.
Here is what really surprised me, though: how quickly I lost touch!
At some point in September, weeks after I had completely transitioned over, someone asked me a question regarding Analytics that I couldn’t answer off the top of my head, or, it struck me, at all.
I had the frustrating feeling that I should know, and maybe had known, at some point in the past, but I was utterly unable to remember.
And there it was, the certainty that it was over.
By now, a couple of weeks later, I am at the point of wondering whether I should uninstall Visual Studio Code? I won’t need it any more, will I?
It had always been obvious how important my daily work as a consultant had been for the selection of topics for the blog. Some topics followed my learning curve (think DTM & Launch), some followed the development of specific projects or even the development of other people. There are traces of Urs and Till all over the place, for example.
But what I hadn’t seen was how indispensable the daily work was for the content of the blog.
I feel, now, that a blog is like the tip of an iceberg.
There is a ton of knowledge underneath what is written, some of it not very explicit, nor accessible at will. But it is there, and it supports the things that do end up in postings.
And when you stop working with all that, the brain (at least my brain) puts it into a box, neatly, and locks that box.
Other boxes open, of course.
I was on a call, listening to a bunch of Technical Account Managers discuss their mode of work last week.
There were aspects in there very close to what Consultants would say, themes of “responsibility”, “good practice”, “where does my remit end?”
When I was a consultant, I often said things that were not necessarily covered by my mandate in a given project, but when I felt that it helped, I did say it. Those things, as much as we like to say “experience”, or “deep knowledge”, were opinions, really. Informed, sure, but opinions nonetheless.
I think that as a consultant, I was right expressing them, especially if I made sure people understood that I was, indeed, expressing opinions.
The same goes for TAMs, maybe even more so. Their job is not about projects, it is about helping customers operate a complex zoo of tools, requirements, environments, stakeholders, and whathaveyous, as smoothly as possible. Keep the thing rolling. Point out when some oil is needed, a tyre needs some air, or when a wheel should be changed, so to speak.
There is potentially a lot of opinion in there!
And while I was listening to the TAMs discuss, I realised that I was forming an opinion about other people using their opinions. How meta!
I am far from saying something stupid like “oh, wow, I am thinking like a manager, now!”, but what I do think is that this is simply another aspect of work, and of customer relationships, that I am now turning towards.
And so, rather than framing this as a loss, I should think about it as a change. New is good! It is interesting. It opens up other facets, whole new fields!
I am not quite there yet, especially as I write this article. I am feeling a lot of nostalgia, maybe some grief, mostly for the people I got to know in the context of this entire wild ride. (By the way, English is great! Did you know the word ‘desiderium’? A feeling of loss or grief for something lost. Wow!)
All the Fish
It has been a wild ride! I never, ever, expected the blog to take off like it did, or the amount of absolutely brilliant people I would get to know because of it.
If any of you think about doing something like this, please do! Know that it is time-consuming, arduous, solid work, and that it can, at times, be stressful, but do it!
Go out there, find what you are good at, then help people get better at it, too! You will see how your help transforms others, and you will see people return the favour.
I think this is how our field, any field, grows.
When I started this blog, it was to fill a need. I had found a very small and very cosy niche.
I discussed this with Julien, recently, and he thinks the niche has grown quite a lot. I agree with that, and it means that what I said, above, is true: people have chimed in. The niche is now chugging along quite nicely, to mangle my metaphors.
I wish you all a great time in this awesome niche, and all the success you deserve. Thank you, all you beautiful people, for everything!
9 thoughts on “I am not a Techie anymore”
I remember when I first stumbled upon your blog years ago, being surprised that AA’s s.doPlugins function was firing with every mouse click on the page, even on blank space (you probably won’t remember). You apparently were as well and decided to write about it 🙂
We met many times over the years, I constantly bothered you with my questions – I was actually laughing out loud when I read the post because it felt like it was one of my questions that made you feel a bit insecure about – and you always took the time to give me the best possible answer.
Thank you so much for this brilliant blog and all the best, hope our paths will cross again some time!
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I do remember that episode! I was more than surprised about it at the time!
Thank you for reading, Björn, and for being a fun guy to work with!
I read a blog post about Apple ITP 2.3 from Bancroft Digital that says regarding Adobe Analytics:
1) Analytics will lose attribution data points and Unique Visitors will be less unique
2) Target can’t display consistent experiences to visitors across devices
3) Audience Manager will lose unity for visitor profiles, both for individual orgs, but also for the marketplace of profile based segments
4) Media Optimizer will lose ability to precisely target ads across device platforms
So it sounds like ITP 2.3 cripples Adobe Analytics…???
Hi Kent, I am intrigued that you picked this post to put your comment 🙂
In essence, yes, ITP makes certain things more difficult, and some impossible. If you need details, Cory Underwood has written a lot: https://cunderwood.dev/tag/itp/
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I’ve thought about this a lot…. if I were to have a major role change, what would I do with all that analytics technical knowledge floating around my brain? Could I sit back and let the industry evolve without trying to stay on top of the technical details? I can imagine what an odd transition that must be, when you’ve been such a help and source of knowledge for so many people for so long.
Ok, well, that makes it sound like you’re dying or something, I know you will continue to be a great industry resource, just in a different way :).
Thank you so much, Jenn!
Dr. Exner, es waren ein paar sehr anstrengende Wochen, daher viel zu spät: vielen Dank! Von dir und deinem Blog habe ich immer wieder viel gelernt (und werde das auch in Zukunft, denn viele Materialien sind noch ein paar Jahre gültig, z. B. der s_code-Artikel 😂).
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Danke Dir, Lukas!
(off to delete that stupid s_code article…)