Sometimes I have trouble with the beginning of an article. This is such a case. I have been pondering the best way to use Launch to track visitor activity for some time. You know, visitor clicking stuff, SPAs, things like that. It really boils down to two approaches: Use _satellite.track() and put payload into the … Continue reading Launch, Events, and EDDL – aka Jim changed my mind
Category: Principles
Articles that explain general concepts and principles behind web analytics and Adobe Analytics
Analytics for Developers
For the last 5 years and a bit, I have been working in the Adobe office in Basel. I came here more or less by chance, and it turned out to be a nice and interesting place. The Basel office came to Adobe via the acquisition of Day Software. It is the place where AEM … Continue reading Analytics for Developers
Responsibility – best served in layers
Imagine I would design and build footballs. I mean footballs as in "football", not "American Football". This distinction is pretty much where my knowledge of and experience with football ends. I played 6-a-side in the UK for 10 years and scored exactly 10 goals in that time. I am absolutely rubbish. I think I managed … Continue reading Responsibility – best served in layers
Launch – Make an Extension – Principles
I have written a lot about how to make an Extension, including here and here. There are missing pieces, though. If you have looked at the documentation, you will likely have come across the following illustration regarding Extension flow. The flow diagram describes how the different parts of Launch and your Extension work together. Flow … Continue reading Launch – Make an Extension – Principles
Working with Launch: Libraries
(For Feike, who was an awesome colleague, and a terrific human being) (This may or may not be the first installment in a series of "Working with Launch" articles. I feel there are a lot of things that I want to write about, so we'll see.) Today, I want to point out two aspects of … Continue reading Working with Launch: Libraries
Basic Tracking – Angular SPA & angulartics2
For some reason, I have lately been exposed to a lot of Angular Single-Page Applications. As you probably know, SPAs are the mortal enemy of the analyst, or at least the implementer, but as you also know, we must overcome our fears to grow. Or something like that. While this sounds empowering to some, and … Continue reading Basic Tracking – Angular SPA & angulartics2
2019 Challenge: no Custom Code
Challenge for the year 2019: no custom code I challenge myself (and you!) to not use any custom code when you deploy any of the Experience Cloud Solutions. Rules There is only one rule, actually, which is: if you need any Javascript code, put it into an Extension, publish the Extension (privately if the Javascript … Continue reading 2019 Challenge: no Custom Code
Launch – Make an Extension – Publish
![[screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2018/11/181204-ext-installed.png?w=656&h=300&crop=1)
Another article in the "Launch - Make an Extension" series. See the other ones here: Overview, Setup, Coding, Debugging, on a Mac, and Reloaded I had an hour or so of deep frustration the other day, when I tried to transition an Extension I had built from "Development" state (in which it can only be … Continue reading Launch – Make an Extension – Publish
Basic Tracking – Remix (contains Launch)
I'm sure you remember the three prior installments of the "Basic Tracking" article series, don't you? Basic Tracking from 2013, about a pure Javascript approach, Basic Tracking - Remix (contains DTM) in 2015, about the more modern tag management approach, and Basic Tracking on AMP Pages in 2018, about the beautifully weird and somewhat limited … Continue reading Basic Tracking – Remix (contains Launch)
Nitpick: Launch does not support Page Load Rules
I was reading Jim Gordon's excellent article on Adobe DTM vs. Launch a while back. If you haven't read it, do. It is excellent. While reading it, I started to think about one aspect, and how I think there is an awesome opportunity for a nitpick in it: Jim (and most people I know) say … Continue reading Nitpick: Launch does not support Page Load Rules
