A title that could not be more humble, for an article that has two parts. In hindsight, I should have made it two articles, but hindsight is a fair-weather friend, and yours truly doesn't mind long articles. In the first part, I will sing a song of praise to the consultant in our industry. I … Continue reading Consultants (can) do Everything
Category: Principles
Articles that explain general concepts and principles behind web analytics and Adobe Analytics
Launch Extensions & Cato Fong
Some time ago, I built and released an Extension called "Time spent and Scroll Depth", mostly as an exercise for myself, and because I thought Simo Ahava had really nicely explained how tracking content-heavy sites might work. Since then, I have learned a lot, and I sort of don't want to look back at the … Continue reading Launch Extensions & Cato Fong
Out with the Old!
The subject of today's article is "things we do, well, because, and which we should stop doing." https://media.giphy.com/media/3oKIPj8bJ9ky9ubKGQ/source.gif Below, you can find a list of things that I, personally, would a) not do anymore, and b) like to eradicate from any deployments I have ever participated in. I'd also like to erase them from my … Continue reading Out with the Old!
Launch libraries – Dev/Staging/Prod
When I am asked what Launch is, and I want to keep it abstract, I usually say that Launch is at the base a script manager. It allows people to use a UI, and it generates Javascript, which can then be added to your web site to do stuff. Ok. Terms The process of generating … Continue reading Launch libraries – Dev/Staging/Prod
Launch, Events, and EDDL – aka Jim changed my mind
Sometimes I have trouble with the beginning of an article. This is such a case. I have been pondering the best way to use Launch to track visitor activity for some time. You know, visitor clicking stuff, SPAs, things like that. It really boils down to two approaches: Use _satellite.track() and put payload into the … Continue reading Launch, Events, and EDDL – aka Jim changed my mind
Analytics for Developers
For the last 5 years and a bit, I have been working in the Adobe office in Basel. I came here more or less by chance, and it turned out to be a nice and interesting place. The Basel office came to Adobe via the acquisition of Day Software. It is the place where AEM … Continue reading Analytics for Developers
Responsibility – best served in layers
Imagine I would design and build footballs. I mean footballs as in "football", not "American Football". This distinction is pretty much where my knowledge of and experience with football ends. I played 6-a-side in the UK for 10 years and scored exactly 10 goals in that time. I am absolutely rubbish. I think I managed … Continue reading Responsibility – best served in layers
Launch – Make an Extension – Principles
I have written a lot about how to make an Extension, including here and here. There are missing pieces, though. If you have looked at the documentation, you will likely have come across the following illustration regarding Extension flow. The flow diagram describes how the different parts of Launch and your Extension work together. Flow … Continue reading Launch – Make an Extension – Principles
Working with Launch: Libraries
(For Feike, who was an awesome colleague, and a terrific human being) (This may or may not be the first installment in a series of "Working with Launch" articles. I feel there are a lot of things that I want to write about, so we'll see.) Today, I want to point out two aspects of … Continue reading Working with Launch: Libraries
Basic Tracking – Angular SPA & angulartics2
For some reason, I have lately been exposed to a lot of Angular Single-Page Applications. As you probably know, SPAs are the mortal enemy of the analyst, or at least the implementer, but as you also know, we must overcome our fears to grow. Or something like that. While this sounds empowering to some, and … Continue reading Basic Tracking – Angular SPA & angulartics2
