A very, very long time ago, when the world was in a much simpler shape, when there was only simple, one-cell life forms in some murky ponds, and the air had high levels of CO2, NH3, and CH4, when temperatures were much higher than today, and rain would fall for millions of years on end, … Continue reading Why Context Data is cool when you have multiple Report Suites
Category: Principles
Articles that explain general concepts and principles behind web analytics and Adobe Analytics
Consent and Launch
I've pondered, written, deleted, re-written, forgotten, re-written, merged, and then deleted this article a bunch of times before. What you're reading today is like the 50th iteration. The kudos go entirely to my colleagues in product management and engineering, who (in my opinion) are doing a blast of a job with Launch and the Extension … Continue reading Consent and Launch
In Search of the Simplest, Useful Analytics Setup
Thought experiment? Challenge? Naïve day-dreaming? Solid advice? This post might be all of the above, which, in my book, makes it a beautiful thing. The question is this: what is the simplest possible Analytics setup that is still useful? There are so many details in that question! Setup Most importantly: why am I even asking? … Continue reading In Search of the Simplest, Useful Analytics Setup
Adobe Experience Platform Web SDK
Last year, in April, I opined that a big change was coming for all of us who work with Analytics, Target, or Audience Manager. That change has been in the making for some time. I remember how Bret and Ben dropped some subtle hints some time ago in London. They were clearly exited, and, as … Continue reading Adobe Experience Platform Web SDK
What is “s_code.js”? Do I have to know?
No. This could be the shortest post, ever. One word. These days, you really do not have to know what "s_code.js" is, and the only reason I am even writing this is because for some reason that totally eludes me, an old post about it, from back in 2013, keeps being the most or second-most … Continue reading What is “s_code.js”? Do I have to know?
Why not use sendBeacon?
One reaction to last weeks article on the ACDL was from @AnalyticsNinja, and it was about the 500ms wait time I mentioned: 500ms setTimeout() in click handlers.... Isn't navigator.sendBeacon sufficient? — Analytics Sith (@AnalyticsNinja) October 23, 2020 So very right he is, and the only excuse I have is that ... no, I don't have … Continue reading Why not use sendBeacon?
The Adobe Client Data Layer
I have pushed this article back so many times that I feel bad for it. So even though one part of the story isn't there yet, I'll publish it now. (Update, the Extension is now publicly available!) The story began with me moving to Switzerland and the Basel office. This office came to Adobe via … Continue reading The Adobe Client Data Layer
Edge Nodes, Data Centres & other Updates
(aka: the URL is ok like that) In the context of ageing of technical information, obsolete blog articles, and "updating for success"[tm], this is a follow up to the 2013 article Data Centres, which really is out of date by now. It extends and partly supersedes other articles, such as Debugging - the URL, or … Continue reading Edge Nodes, Data Centres & other Updates
A Manifesto for Analytics and Optimisation Consultants
This is my view on how SaaS consultants should work, formulated as a bunch of principles in the style of the Agile Manifesto. I like the style, because it recognises that all work happens on a spectrum, and that good work can come from knowing the broad direction, or which way to go when in … Continue reading A Manifesto for Analytics and Optimisation Consultants
Analytics Project vs Space Shuttle
When the Space Transportation System (STS, vulgo "Space Shuttle") was first planned and NASA campaigned for it, cost reduction was a — if not the — main driver. The goal, as presented by NASA to Congress, was to provide a much less-expensive means of access to space that would be used by NASA, the Department … Continue reading Analytics Project vs Space Shuttle
