This is my view on how SaaS consultants should work, formulated as a bunch of principles in the style of the Agile Manifesto. I like the style, because it recognises that all work happens on a spectrum, and that good work can come from knowing the broad direction, or which way to go when in … Continue reading A Manifesto for Analytics and Optimisation Consultants
Category: Principles
Articles that explain general concepts and principles behind web analytics and Adobe Analytics
Analytics Project vs Space Shuttle
When the Space Transportation System (STS, vulgo "Space Shuttle") was first planned and NASA campaigned for it, cost reduction was a — if not the — main driver. The goal, as presented by NASA to Congress, was to provide a much less-expensive means of access to space that would be used by NASA, the Department … Continue reading Analytics Project vs Space Shuttle
Minimalistic approach for more insights
This is a guest post written by @ursboller. It's a companion to his session at the Adobe virtual Summit 2020: A Minimalistic approach for more insights. With Adobe Analytics implemented on a website there is almost nothing you can't measure. Basically every user interaction or app behaviour can be tracked using different codes with Launch, … Continue reading Minimalistic approach for more insights
Adobe Experience Platform Mobile SDKs – Mapping Data for Analytics
![[screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2020/03/200303-empty-list-pr.png?w=656&h=300&crop=1)
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about mapping data into Analytics. You can find the overview here. Mapping data for Analytics In the article about adding Analytics to your app, I mentioned lifecycle metrics, as well as explicit tracking of Views/Activities and user actions. I put a … Continue reading Adobe Experience Platform Mobile SDKs – Mapping Data for Analytics
Consultants (can) do Everything
A title that could not be more humble, for an article that has two parts. In hindsight, I should have made it two articles, but hindsight is a fair-weather friend, and yours truly doesn't mind long articles. In the first part, I will sing a song of praise to the consultant in our industry. I … Continue reading Consultants (can) do Everything
Launch Extensions & Cato Fong
Some time ago, I built and released an Extension called "Time spent and Scroll Depth", mostly as an exercise for myself, and because I thought Simo Ahava had really nicely explained how tracking content-heavy sites might work. Since then, I have learned a lot, and I sort of don't want to look back at the … Continue reading Launch Extensions & Cato Fong
Out with the Old!
The subject of today's article is "things we do, well, because, and which we should stop doing." https://media.giphy.com/media/3oKIPj8bJ9ky9ubKGQ/source.gif Below, you can find a list of things that I, personally, would a) not do anymore, and b) like to eradicate from any deployments I have ever participated in. I'd also like to erase them from my … Continue reading Out with the Old!
Launch libraries – Dev/Staging/Prod
When I am asked what Launch is, and I want to keep it abstract, I usually say that Launch is at the base a script manager. It allows people to use a UI, and it generates Javascript, which can then be added to your web site to do stuff. Ok. Terms The process of generating … Continue reading Launch libraries – Dev/Staging/Prod
Launch, Events, and EDDL – aka Jim changed my mind
Sometimes I have trouble with the beginning of an article. This is such a case. I have been pondering the best way to use Launch to track visitor activity for some time. You know, visitor clicking stuff, SPAs, things like that. It really boils down to two approaches: Use _satellite.track() and put payload into the … Continue reading Launch, Events, and EDDL – aka Jim changed my mind
Analytics for Developers
For the last 5 years and a bit, I have been working in the Adobe office in Basel. I came here more or less by chance, and it turned out to be a nice and interesting place. The Basel office came to Adobe via the acquisition of Day Software. It is the place where AEM … Continue reading Analytics for Developers
Web Analytics for Developers 
