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Author: ursboller

Custom Code Actions in Launch

August 4, 2020August 3, 2020 ~ ursboller ~ Leave a comment

Adobe Launch offers a bunch of options - you can even inject your own javascript into the page. Read more about the "Custom Code" actions and some useful tips when you use those actions into your Launch library.

Minimalistic approach for more insights

March 31, 2020August 3, 2020 ~ ursboller ~ 4 Comments

This is a guest post written by @ursboller. It's a companion to his session at the Adobe virtual Summit 2020: A Minimalistic approach for more insights. With Adobe Analytics implemented on a website there is almost nothing you can't measure. Basically every user interaction or app behaviour can be tracked using different codes with Launch, … Continue reading Minimalistic approach for more insights

Adobe Analytics documentation 2.0

May 15, 2019May 13, 2019 ~ ursboller ~ 4 Comments

This is a guest post from @ursboller (Rockstar tip Adobe Summit EMEA 2019) Ever since I worked with adobe workspace there has been one big challenge: the documentation of the implementation needs to be up to date. Not only for you as analyst but also for everybody else using the data it is crucial to … Continue reading Adobe Analytics documentation 2.0

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