This is a guest post by my colleague Ben Wedenik, one of the people who wrote the Adobe Client Data Layer Extension for Launch. When my colleagues and I started to develop the “Adobe Client Data Layer” Launch Extension, we wanted to make the concept and technology of an Event Driven Data Layer (EDDL) available … Continue reading Lean Analytics with the Adobe Client Data Layer
Category: Automation
Launch, Events, and EDDL – aka Jim changed my mind
Sometimes I have trouble with the beginning of an article. This is such a case. I have been pondering the best way to use Launch to track visitor activity for some time. You know, visitor clicking stuff, SPAs, things like that. It really boils down to two approaches: Use _satellite.track() and put payload into the … Continue reading Launch, Events, and EDDL – aka Jim changed my mind
Adobe Analytics documentation 2.0
This is a guest post from @ursboller (Rockstar tip Adobe Summit EMEA 2019) Ever since I worked with adobe workspace there has been one big challenge: the documentation of the implementation needs to be up to date. Not only for you as analyst but also for everybody else using the data it is crucial to … Continue reading Adobe Analytics documentation 2.0
7 things I learned about making Extensions
Pedro Monjo's reaction to my last post was to simply quote this bit: "Well, obviously, we build an Extension!" My brain cannot stop thinking like that, and it's all because I think encapsulating or hiding complexity behind a UI will help greatly in the long run. I don't even want to tell you how many … Continue reading 7 things I learned about making Extensions
Fire Launch Rule Upon Scroll Depth And Time Spent
The inimitable Simo Ahava recently posted an article named Fire GTM Tag Upon Scroll Depth And Time Spent, in which he explains both why and how to fire tracking after visitors have either lingered on or scrolled to a certain depth on pages. With his permission, I'll show you how to do the same with … Continue reading Fire Launch Rule Upon Scroll Depth And Time Spent
Launch – Make an Extension – Publish
![[screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2018/11/181204-ext-installed.png?w=656&h=300&crop=1)
Another article in the "Launch - Make an Extension" series. See the other ones here: Overview, Setup, Coding, Debugging, on a Mac, and Reloaded I had an hour or so of deep frustration the other day, when I tried to transition an Extension I had built from "Development" state (in which it can only be … Continue reading Launch – Make an Extension – Publish
Launch – Make an Extension – Reloaded
Since the last article in my "Launch - Make an Extension" series (see Overview, Setup, Coding, Debugging, on a Mac), the ecosystem has evolved. There have been some small changes, and some big ones. I want to talk about two of those today. Using the provided packages has become easier, and you can now upload … Continue reading Launch – Make an Extension – Reloaded
Quick tip – Passing Data into Launch Rules
If you haven't yet heard it: In Launch, by Adobe, the _satellite.track() method accepts two parameters: an Event name, plus payload data. We used to work around this in the past when calling DCRs in DTM, storing the data somewhere in the DOM. My favourite method was the one first shown to me by my … Continue reading Quick tip – Passing Data into Launch Rules
A Standard Data Model for Requirements
Adam Greco recently wrote three articles about how you can embed business requirements into Adobe Analytics Workspaces ("Adobe Analytics Requirements and SDR in Workspace" I, II, and III) in order to help data consumers understand. His method goes all the way from "this is why we added eVarXY" to "78% of requirements are currently tracked … Continue reading A Standard Data Model for Requirements
BDD > TDD – Site Infrastructure Test v4
Back towards the end of April, a test manager at one of my clients listened to me talk about the test framework I had built over the last couple of years. He was supportive and eager to run tests. He also very casually asked me why I hadn't considered "Behaviour-driven development", BDD, instead of TDD. … Continue reading BDD > TDD – Site Infrastructure Test v4
Web Analytics for Developers 