Setting up for using the Reporting API – with R

I recently spent a very valuable two hours listening to Tim Wilson's introduction to R at the eMetrics Summit in Berlin. Given that when I last wrote about setting up for using the Reporting API, I ignorantly omitted R completely, and that Tim made it sound pretty easy, I shall try to remedy that mistake. …

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Testing is like an Onion

I have tried to justify my approach to testing for digital marketing a couple of times. Given that tools like ObservePoint or HubScan are available, the fundamental question is: do you need my approach at all? My personal answer to that, obviously, is yes, you do! If I have formerly convinced you, feel free to …

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TDD – Testing Data Elements and Page Load Rules – part II

Very unlike me, I'm posting the next part just the next day. Call it excitement. Introduction tl;dr: I describe a (rudimentary) tool that can be integrated into automated Maven tests. The tool tests that all data needed for tracking as well as the basic triggers on page load are still working fine. Put it into your …

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