The 2 Faces of the Audience Manager – Analytics Integration

So here you are, wondering. Your friendly marketer has told you to add a new tool to the toolbox — Adobe Audience Manager. She told you that you have to implement some code for it to work. You checked the help site and came away none the wiser. Let me help you. There are currently …

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Setting up for using the Reporting API – with R

I recently spent a very valuable two hours listening to Tim Wilson's introduction to R at the eMetrics Summit in Berlin. Given that when I last wrote about setting up for using the Reporting API, I ignorantly omitted R completely, and that Tim made it sound pretty easy, I shall try to remedy that mistake. …

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Testing is like an Onion

I have tried to justify my approach to testing for digital marketing a couple of times. Given that tools like ObservePoint or HubScan are available, the fundamental question is: do you need my approach at all? My personal answer to that, obviously, is yes, you do! If I have formerly convinced you, feel free to …

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