I am happy to present a guest post by my colleague Ben Wedenik, who, following a not so old, but very good tradition, writes about keeping implementations ridiculously simple. What does a lean and scalable Web SDK implementation look like? How to stay flexible while still having a powerful tag manager setup? I’m going to … Continue reading A Powerful Trio of Extensions for a scalable Platform Setup
Author: bwedenik
Lean Analytics with the Adobe Client Data Layer
This is a guest post by my colleague Ben Wedenik, one of the people who wrote the Adobe Client Data Layer Extension for Launch. When my colleagues and I started to develop the “Adobe Client Data Layer” Launch Extension, we wanted to make the concept and technology of an Event Driven Data Layer (EDDL) available … Continue reading Lean Analytics with the Adobe Client Data Layer
Web Analytics for Developers 