The Mechanics of Loading Analytics Code with DTM

Yes, I know, Launch. But I had this post in the pipeline for some time now, and here you go. As a bonus, I have noted where Launch, by Adobe, handles things differently. If you came here from my "battle post", then this is some background that'll help you understand why I wrote the other …

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Dynamic Variables – still a thing?

In April 2013, I wrote about "Dynamic Variables", a mechanism that helps remove duplication in the tracking URLs, making the tracking requests potentially shorter. Even at the time, the original reason for doing so was no longer a show stopper: Internet Explorer up to version 9 had the annoying habit of not requesting any URLs …

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Data Quality & Testing – Some Thoughts from Others

I want to share two articles with you that I felt nicely threw spotlights on testing. The first one, called TDD & "Professionalism" (I love that title!) by Jason Gorman, builds a Venn diagram based on 4 values, or 4 corner stones of what the author calls "professional". A "professional" "doesn't ship untested code", "doesn't …

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Always deploy DTM production libraries

No beating about the bush this time, I'll just spit out what I have to say: There is no reason to embed DTM staging libraries anywhere, like, ever! I don't actually think this is controversial, more of an example of what I heard a colleague say the other day: "common sense" and "common practice" are …

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