Adobe DTM + Adobe Analytics Media Module + YouTube = ❤️

Today, I'm happy to present the first ever guest post on webanalytics for developers! Written by Stefan Schäfer, it deals with DTM, the Media Module, and Youtube video. Have fun! If you use Adobe DTM together with the Adobe Analytics Media Module, and if you can completely rely on autoTrack=true, you're good. But what if you have …

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Setting up for using the Reporting API – with R

I recently spent a very valuable two hours listening to Tim Wilson's introduction to R at the eMetrics Summit in Berlin. Given that when I last wrote about setting up for using the Reporting API, I ignorantly omitted R completely, and that Tim made it sound pretty easy, I shall try to remedy that mistake. …

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Testing is like an Onion

I have tried to justify my approach to testing for digital marketing a couple of times. Given that tools like ObservePoint or HubScan are available, the fundamental question is: do you need my approach at all? My personal answer to that, obviously, is yes, you do! If I have formerly convinced you, feel free to …

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