You know what the hardest thing was about leaving Consulting? The fear that I would have to drop the blog. I knew that I would not be able to stay in touch with technology, there is just too much going on. My conclusion, back when I left consulting, was that enough people out there have … Continue reading I am not a Techie anymore
Category: Opinion
Articles that are less technical and more opinionated
TTD is a big issue!
I haven't written about data quality for ages! But the subject is as present as ever, and there is still such a long way to go! If Analytics has a big, bright pink elephant in the room, data quality is it! Molly Vorwerck posted a link to this article in the #measure slack about The … Continue reading TTD is a big issue!
Consultants have NO Power
This post is a patch work of two, i.e. it was two posts until I had this weird moment of lucidity and realised what I actually wanted to say. If you find any tears, rifts, or holes in this, you'll have found proof that writing is not a linear process, at least not for me. … Continue reading Consultants have NO Power
Why I do not use setVar
In his posting on AEP Web SDK Debugging, which is excellent, my colleague Julien Piccini wrote about Data Elements, Promises, and how you can use _satellite.setVar() to store return values. As always when I see someone use setVar, my first reaction is "I should really finish this post about why I don't use setVar at … Continue reading Why I do not use setVar
In Search of the Simplest, Useful Analytics Setup
Thought experiment? Challenge? Naïve day-dreaming? Solid advice? This post might be all of the above, which, in my book, makes it a beautiful thing. The question is this: what is the simplest possible Analytics setup that is still useful? There are so many details in that question! Setup Most importantly: why am I even asking? … Continue reading In Search of the Simplest, Useful Analytics Setup
On letting go
Planning hero, me. Last week, I looked at blog stats, saw that the last post was 12 days ago, then hurriedly rescheduled a post to fill the perceived gap. This week, I realised I had posted three articles in September, and had created a gap for this Tuesday. So now I'm shuffling and changing my … Continue reading On letting go
Agile & Analytics – still Friends
In 2015, I wrote that I think "agile analytics" would currently not work, mainly because we lack people who take on the "product owner" role, i.e. people who are good at guiding, prioritising, evangelising, and occasionally steamrolling, our efforts. A year later, I opined that as an industry, we are not a great fit for … Continue reading Agile & Analytics – still Friends
Good Practice > Best Practice
You know how, often, when things do not quite make sense in your head, and then you read an article in which someone describes a model that fits perfectly, and you realise that other people have thought about that thing a lot more and better than you ever could, and so you can finally put … Continue reading Good Practice > Best Practice
A Manifesto for Analytics and Optimisation Consultants
This is my view on how SaaS consultants should work, formulated as a bunch of principles in the style of the Agile Manifesto. I like the style, because it recognises that all work happens on a spectrum, and that good work can come from knowing the broad direction, or which way to go when in … Continue reading A Manifesto for Analytics and Optimisation Consultants
Most of those 50 things, I believe, too
We're interrupting our normal schedule this week to bring you some fresh thoughts about someone else's fresh thoughts! Tim Wilson, who could run a workshop with a cardboard box instead of a working laptop (I've seen it), posted the results of a thought experiment last week: 50 Things I Believe About Analytics There is so … Continue reading Most of those 50 things, I believe, too
Web Analytics for Developers 