Adam Greco recently wrote three articles about how you can embed business requirements into Adobe Analytics Workspaces ("Adobe Analytics Requirements and SDR in Workspace" I, II, and III) in order to help data consumers understand. His method goes all the way from "this is why we added eVarXY" to "78% of requirements are currently tracked … Continue reading A Standard Data Model for Requirements
Category: Opinion
Articles that are less technical and more opinionated
When concrete meets water
Last Summer, I randomly came across an article in the Guardian about Why Roman concrete still stands strong while modern version decays. An interesting read, which I remembered this morning during a rant from one of my colleagues. My colleague was slightly frustrated whilst working on a "show room project." They are building a site … Continue reading When concrete meets water
The Era of Server-side Everything
I had a slightly shocking, and certainly eye-opening moment a month ago or so. I was chatting with Cornell, who is not only my colleague, but also probably the best Target consultant I know. He shocked me by casually saying that he thinks the future of A/B testing and targeting is server-side. As a developer, … Continue reading The Era of Server-side Everything
Project Management, Development, and Analytics
Note: this article is relevant for you if you have ever, or are likely to participate in a bigger project that includes building the platform as well as deploying Analytics, Target, Audience Management, or similar tools. I think it is relevant for developers as well as project managers. Often, we Analytics people are tasked with … Continue reading Project Management, Development, and Analytics
Always deploy DTM production libraries
No beating about the bush this time, I'll just spit out what I have to say: There is no reason to embed DTM staging libraries anywhere, like, ever! I don't actually think this is controversial, more of an example of what I heard a colleague say the other day: "common sense" and "common practice" are … Continue reading Always deploy DTM production libraries
Behind the Scenes – How I Blog
I am sure you have all been thinking "how does he find what to blog about, and how does he write his articles?" Right? No? Well, I am writing, and you are reading, so the whole mechanism is in my favour here, and if I want to explain these things, there's nothing you can do. … Continue reading Behind the Scenes – How I Blog
Don’t track New/Repeat Visitors!
In a rare case of development on my part, I am today going to tell you to not follow the advice in an article I wrote some time ago. I'm talking about Plugins: New/Repeat vs VisitNum. At the time I told you to do your friendly marketer a favour, track visit number for her instead … Continue reading Don’t track New/Repeat Visitors!
Discussion – Customize Analytics in DTM
There is no "standard deployment". A couple of weeks ago, I was talking with a colleague who hadn't worked with DTM before. He asked me lots of intelligent questions about his somewhat non-standard requirements, and I replied with what I think is the best approach. Whilst doing that, I kept thinking about "the other approach", … Continue reading Discussion – Customize Analytics in DTM
Testing is like an Onion
I have tried to justify my approach to testing for digital marketing a couple of times. Given that tools like ObservePoint or HubScan are available, the fundamental question is: do you need my approach at all? My personal answer to that, obviously, is yes, you do! If I have formerly convinced you, feel free to … Continue reading Testing is like an Onion
Tracking Single-page Applications
or: why AngularJS makes our lives harder Single-page applications are web sites that "live on a single page", i.e. when the visitor clicks anything, the browser will not load a new page (as it usually would). Instead, it will modify the existing page using Javascript. SPAs can be quite complex, and people build them because … Continue reading Tracking Single-page Applications
