Blog Archives

Data Quality at the Adobe Summit

This year, I had the opportunity to run a hands-on lab about data quality at the Adobe Summit in Las Vegas, and I’ll run the same lab again in London on the 10th. The lab was mainly about the test

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Posted in Automation, DTM, Integration, Javascript, TDD

What to Test

I think we can safely say that I have thoroughly gutted DTM by now, and that whatever else I unearth from it now won’t be a pretty sight. That must mean it is time to stop writing about integration, code,

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Posted in Automation, DTM, TDD

TDD – Testing Data Elements and Page Load Rules – part II

Very unlike me, I’m posting the next part just the next day. Call it excitement. Introduction tl;dr: I describe a (rudimentary) tool that can be integrated into automated Maven tests. The tool tests that all data needed for tracking as well

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Posted in Automation, DTM, Integration, Javascript, TDD

TDD – Testing Data Elements and Page Load Rules

From the point of view of IT or development, what your friendly marketer does in her tools really makes no difference, as long as she doesn’t kill the site. But the other way round, she will be very upset if

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Posted in DTM, Integration, Javascript, TDD

TDD and Adobe Analytics

Some time ago I wrote an article in which I dreamt of having some sort of test-driven development capability in online marketing tools. At the time, I said the vendors had to chime in, building hooks, frameworks or APIs into

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Posted in Automation, DTM, Javascript, Principles, TDD

Simplicity is Hard

This article is not about development as much as it is supposed to give you, the developer, a handle on a subject that should be dear to you: simplicity. You’re a developer, right? You have seen what happens when things

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Posted in Opinion, Tips

Please Say “No”!

It is fair to say that Adobe Analytics offers a lot of choice. Whenever a business user or analyst is looking for specific data or wants to answer a question, there will be more than one way to do it.

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Posted in Opinion