A Standard Data Model for Requirements

Adam Greco recently wrote three articles about how you can embed business requirements into Adobe Analytics Workspaces ("Adobe Analytics Requirements and SDR in Workspace" I, II, and III) in order to help data consumers understand. His method goes all the way from "this is why we added eVarXY" to "78% of requirements are currently tracked …

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Data Quality & Testing – Some Thoughts from Others

I want to share two articles with you that I felt nicely threw spotlights on testing. The first one, called TDD & "Professionalism" (I love that title!) by Jason Gorman, builds a Venn diagram based on 4 values, or 4 corner stones of what the author calls "professional". A "professional" "doesn't ship untested code", "doesn't …

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TDD – Testing Data Elements and Page Load Rules – part II

Very unlike me, I'm posting the next part just the next day. Call it excitement. Introduction tl;dr: I describe a (rudimentary) tool that can be integrated into automated Maven tests. The tool tests that all data needed for tracking as well as the basic triggers on page load are still working fine. Put it into your …

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TDD – Testing Data Elements and Page Load Rules

From the point of view of IT or development, what your friendly marketer does in her tools really makes no difference, as long as she doesn't kill the site. But the other way round, she will be very upset if any change done by dev or IT kills her stuff. My colleague Rudi Shumpert recently …

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