Woah, what a year! I just read through my article from last year, and, boy, did we not see this coming!
I did not set myself any goals for this year, and I have been scaling down ever since.
But I did actually achieve two things in 2020!
First, I published a whopping 31 articles in 2020. That is really quite a lot!
Two of those 31 articles were guest posts, first by Urs Boller, then by Ben Wedenik. The biggest chunk was the mini-series on the Mobile SDKs, though, which ran through the first two months of the year, when we were all waking up to the reality of a global pandemic.
Secondly, that stupid s_code article is finally off the top of the list!
For the first time, an article beat it in popularity, and that article was A Manifesto for Analytics & Optimisation Consultants. Well done, my dear readers, and thank you!
If you wonder why this is dear to my heart, just think about it: About 1000 people come to my blog via a horribly outdated and completely irrelevant article, every year. I don’t know, but somehow, I don’t like that.
Still in decline.
The overall views have gone down, and this time, the visitors have gone down a bit, too.
My theory last year was that if I wrote more articles, that trend could be reversed. Seems I was wrong. My backup theory was that at some point around the peak, I was cross-posting articles to Linkedin, and that I attracted a lot of traffic that way. That may be the case, but this year was not a year to test that, I simple didn’t have the energy.
If you have any alternative theories, or you want to reassure me, maybe simply because your blog sees the same trend, feel free.
I was vaguely aware of how data collection for Analytics would evolve for some time, but I wasn’t able to blog about it because it wasn’t public.
Then it was announced, and it was good to see how everybody else saw similar potential to what I saw. I wanted to explore the
alloy.js, server-side Launch, and XDM, and I wanted to write a lot about it.
In the end, I didn’t. I simply couldn’t do it. I went through a lot of 2019 and most of 2020 thinking I’d still do it, but eventually, I had to admit that I wouldn’t.
I’m not even secretly promising myself to do it in 2021. If anything, 2020 has shown me that it is a good idea to be very humble about what you might be able to achieve.
Therefore, I will not set any goals for next year, either. We will see what happens. Maybe the old article will fall further behind (I certainly hope so!). Maybe I can stop the decline, and maybe I’ll manage to better work with my queue, again.
That would be good.
Behind all that, of course, is the fuzzy warm feeling I get when I post an article, and when someone likes it. And the even warmer feeling when someone uses one of the articles, and maybe asks a question, or posts their experiences.
That is what makes this worth the effort!
My session will happen on the 5th of January at 10.30 CST / 17:30 CET / 16.30 UTC