Setting up for using the Reporting API – with R

I recently spent a very valuable two hours listening to Tim Wilson's introduction to R at the eMetrics Summit in Berlin. Given that when I last wrote about setting up for using the Reporting API, I ignorantly omitted R completely, and that Tim made it sound pretty easy, I shall try to remedy that mistake. …

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Testing is like an Onion

I have tried to justify my approach to testing for digital marketing a couple of times. Given that tools like ObservePoint or HubScan are available, the fundamental question is: do you need my approach at all? My personal answer to that, obviously, is yes, you do! If I have formerly convinced you, feel free to …

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Dynamic Report Suite ID with DTM

Adobe Analytics has always had a feature that allowed you to dynamically set the Report Suite ID (rsid). It works with a list of domains, matched against the current domain automatically. See dynamic accounts in the Marketing Cloud Help. Nevertheless, traditionally, people have built their own code to set s_account before loading the s_code.js file. …

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