A developer's guide to web analytics – new post every 1st & 3rd Tuesday
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This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about mapping data into Analytics. You can find the overview here. Mapping data for Analytics In the article about adding Analytics to your app, I mentioned lifecycle metrics, as well as explicit tracking of Views/Activities and user actions. I put a … Continue reading Adobe Experience Platform Mobile SDKs – Mapping Data for Analytics
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about debugging your app. You can find the overview here. Today, we'll talk about an aspect of development that, on mobile apps, is a royal pain, at least compared to the browser-based and extension-supported debugging we do when we deploy on … Continue reading Adobe Experience Platform Mobile SDKs – Debugging
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This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about tagging your app, more specifically about how to add and use Places in your app. You can find the overview here. Places, or points of interest (POIs), can be a very interesting aspect of a mobile app. By definition, mobile … Continue reading Adobe Experience Platform Mobile SDKs – Places
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This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about enabling your app to handle deep links. You can find the overview here. For the article about debugging, we will need to use so-called "deep links", i.e. links that when tapped on your phone, will open your app rather than … Continue reading Adobe Experience Platform Mobile SDKs – Deep Links (more setup)
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about tracking your app, more specifically about how to add Analytics into it. You can find the overview here. Analytics Adobe Analytics is an application that allows you to measure how visitors of your site or app behave, from the generic … Continue reading Adobe Experience Platform Mobile SDKs – Analytics
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about tagging your app, more specifically about how to add Target into it. You can find the overview here. Target Adobe Target is an application that allows you to target specific visitors with relevant content, to A/B test what relevant content … Continue reading Adobe Experience Platform Mobile SDKs – Adobe Target
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Welcome to part 1 of the Adobe Experience Platform Mobile SDKs mini-series. This part is about prerequisites. You can find the overview here. Prerequisites I have had Android phones since the HTC Desire HD came out, so all my examples for mobile are always in Java, for Android. I am also firmly in the not-Mac … Continue reading Adobe Experience Platform Mobile SDKs – Prerequisites
The world of software is evolving faster than the "real world", I guess. The good thing about that: you can be sure that as a blogger, you will never run out of ideas and content to write, simply because someone, somewhere else, is making changes. In my case, it is the end of support for … Continue reading Adobe Experience Platform Mobile SDKs – Overview
I had an extremely brief discussion the other day about custom code, Extensions, and data quality, with Urs Boller. You all know how much those three topics mean to me, and that I have some opinions on all three of them. I also have a lot of respect for Urs, so when he challenged my … Continue reading No Custom Code – is an Extension the answer?
Some time ago, I built and released an Extension called "Time spent and Scroll Depth", mostly as an exercise for myself, and because I thought Simo Ahava had really nicely explained how tracking content-heavy sites might work. Since then, I have learned a lot, and I sort of don't want to look back at the … Continue reading Launch Extensions & Cato Fong
