Adobe Experience Platform Mobile SDKs – Analytics

This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about tracking your app, more specifically about how to add Analytics into it. You can find the overview here. Analytics Adobe Analytics is an application that allows you to measure how visitors of your site or app behave, from the generic … Continue reading Adobe Experience Platform Mobile SDKs – Analytics

Adobe Experience Platform Mobile SDKs – Adobe Target

This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about tagging your app, more specifically about how to add Target into it. You can find the overview here. Target Adobe Target is an application that allows you to target specific visitors with relevant content, to A/B test what relevant content … Continue reading Adobe Experience Platform Mobile SDKs – Adobe Target

Adobe Experience Platform Mobile SDKs – Prerequisites

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Welcome to part 1 of the Adobe Experience Platform Mobile SDKs mini-series. This part is about prerequisites. You can find the overview here. Prerequisites I have had Android phones since the HTC Desire HD came out, so all my examples for mobile are always in Java, for Android. I am also firmly in the not-Mac … Continue reading Adobe Experience Platform Mobile SDKs – Prerequisites

Launch, Events, and EDDL – aka Jim changed my mind

Sometimes I have trouble with the beginning of an article. This is such a case. I have been pondering the best way to use Launch to track visitor activity for some time. You know, visitor clicking stuff, SPAs, things like that. It really boils down to two approaches: Use _satellite.track() and put payload into the … Continue reading Launch, Events, and EDDL – aka Jim changed my mind