How to Use Merchandising Variables

Merchandising variables are a special feature of Adobe Analytics. The Reference page in the help section says "Merchandising variables let you configure an eVar to hold multiple values." To be precise: a Merchandising eVar can hold one value per product. If you want to know why you'd use Merchandising eVars, or if you want to …

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Cross-Device Linking – what Adam said

Last week, Adam Greco wrote his excellent article called Linking Authenticated Visitors Across Devices, which is the first really good and complete description I have seen of how to tackle "the cross-device issue". In short, people are using more than one device to interact with your online presence, and because visitor identification is primarily based …

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2 Good Reasons to use Context Data

My colleague Carl Sandquist recently wrote "Although you may get a bit teary-eyed bid­ding farewell to expound­ing on the dif­fer­ences of eVars and props to your devel­op­ers, we’re sure you’ll even­tu­ally get over it." He's obviously right about this: developers will shed no tears if they never have to see props or eVars ever again. …

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How Do I – Track Page Load

Let's begin our irregular series of articles explaining how to do things with a simple one: how do I track page loads? KPI(s) The underlying questions your friendly marketer is asking include: How many Visits and Visitors do I get (to a certain part of my site)? What are the most popular pages on our …

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Context Data Variables & Processing Rules

When Processing Rules were first released in SiteCatalyst 15 in 2011, they were perceived by many as a light-weight alternative to VISTA Rules. That's not entirely wrong. The big improvement that they brought, though, was their usage in conjunction with Context Data Variables. It really makes sense to mention both together. So, what are Context …

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