Sometimes, I get narcissistic. I log into Analytics and go through the numbers, for no other reasons than wanting to see whether they have gone up again. Then I am pleased. For about a year or so, I have always seen one specific article at the top of the list, The s_code.js File - Overview. This … Continue reading The s_code.js File – Where is it now?
Category: Page Code
Posts talking about Javascript Code on the actual web page
“Data Layer on the fly”
If you have ever worked with a marketer who listens to what's fashionable, or if you read any digital marketing related blogs, you have heard of the concept of the Data Layer. It is a construct belonging onto each of the pages of your web site, and it is supposed to surface information to the … Continue reading “Data Layer on the fly”
Content as Ecommerce
In December, Simo Ahava posted an article where he explained how using concepts from ecommerce and implementing those on his blog helped him gain new insight. A brilliant article which I suggest you read. I'll wait. Read it? Looks good, doesn't it?! I especially like the distinction skimmer versus reader. Simo implemented everything he did … Continue reading Content as Ecommerce
The Visitor ID Service
What I write about mostly on this blog has to do with analytics, specifically Adobe Analytics, fka SiteCatalyst. But this is just one in the large collection of tools your friendly marketer uses to do her job. Analytics allow her to capture data for analysis and observation. She can also use the data to drive aspects … Continue reading The Visitor ID Service
How to Use Merchandising Variables
Merchandising variables are a special feature of Adobe Analytics. The Reference page in the help section says "Merchandising variables let you configure an eVar to hold multiple values." To be precise: a Merchandising eVar can hold one value per product. If you want to know why you'd use Merchandising eVars, or if you want to … Continue reading How to Use Merchandising Variables
Cross-Device Linking – what Adam said
Last week, Adam Greco wrote his excellent article called Linking Authenticated Visitors Across Devices, which is the first really good and complete description I have seen of how to tackle "the cross-device issue". In short, people are using more than one device to interact with your online presence, and because visitor identification is primarily based … Continue reading Cross-Device Linking – what Adam said
Know Your Version
I received a question via Twitter the other day: @jexnerADBE Hello Jan, can you tell from looking at the source code for SC which version of SC a site is on?...Thank you! That is a really good question! Sounds simple but there are a couple of ways to get to the version. And as an … Continue reading Know Your Version
2 Good Reasons to use Context Data
My colleague Carl Sandquist recently wrote "Although you may get a bit teary-eyed bidding farewell to expounding on the differences of eVars and props to your developers, we’re sure you’ll eventually get over it." He's obviously right about this: developers will shed no tears if they never have to see props or eVars ever again. … Continue reading 2 Good Reasons to use Context Data
s_gi() and Tracking Links
Today we'll discuss one of the big questions of all times: when tracking links or actions, is it necessary to call s_gi()? If you don't know what I'm talking about, go and read the article on Tracking Links & Action while I wait. At the heart of it is this piece of code: <script type="text/javascript"> … Continue reading s_gi() and Tracking Links
How Do I – Track Page Load
Let's begin our irregular series of articles explaining how to do things with a simple one: how do I track page loads? KPI(s) The underlying questions your friendly marketer is asking include: How many Visits and Visitors do I get (to a certain part of my site)? What are the most popular pages on our … Continue reading How Do I – Track Page Load
Web Analytics for Developers 