Context Data Variables & Processing Rules

When Processing Rules were first released in SiteCatalyst 15 in 2011, they were perceived by many as a light-weight alternative to VISTA Rules. That's not entirely wrong. The big improvement that they brought, though, was their usage in conjunction with Context Data Variables. It really makes sense to mention both together. So, what are Context … Continue reading Context Data Variables & Processing Rules

The Thank You Page – Tracking Purchases

Let's look at an example from the retail world today: the "thank you page" or order confirmation page. For your friendly marketer, this is without doubt the most important page. When someone sees this page, they have just bought something, i.e. they have given your company money. This is likely very closely in line with … Continue reading The Thank You Page – Tracking Purchases