A developer's guide to web analytics – decommissioned in 2021
Articles talking about Dynamic Tag Manager aka DTM aka Activation
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I feel that standards are a good thing. I think that each of us should strive to follow standard approaches, because it'll make all of our lives easier. I also think that a Data Layer is an adornment on every site, and a svelte way of helping analysts and marketing do their work more flexibly. … Continue reading Using a CEDDL Data Layer with DTM
Remember when I wrote about how I blog? How I mentioned the empty note called "Hierarchical Data Elements", and couldn't remember what I had intended to write? As usual, I found a snippet of text the day the article went live, and so I am now able to return to my normal schedule and proudly … Continue reading Quick tip: hierarchical Data Elements
This year, I had the opportunity to run a hands-on lab about data quality at the Adobe Summit in Las Vegas, and I'll run the same lab again in London on the 10th. The lab was mainly about the test framework I also write about here a lot. My hope was that I could introduce … Continue reading Data Quality at the Adobe Summit
There are tools out there that find bogus links on your site, and some even try to find links outside your site that point to nirvana. But your friendly marketer likely wants to have better data than that, so she asks you to build tracking for 404 pages. Now what? Let me explain, both for … Continue reading Tracking 404 Error Pages
[180418 - updated to reflect move to ChromeDriver] I feel like a fraud! For months — no! Years! — I have been writing about testing, more specifically automated testing. I have shared my Site Infrastructure Tests github, I have spoken about it at the Adobe Summit in London, and I have mentioned multiple times that … Continue reading Automating Tests
Today, I'm happy to present the first ever guest post on webanalytics for developers! Written by Stefan Schäfer, it deals with DTM, the Media Module, and Youtube video. Have fun! If you use Adobe DTM together with the Adobe Analytics Media Module, and if you can completely rely on autoTrack=true, you're good. But what if you have … Continue reading Adobe DTM + Adobe Analytics Media Module + YouTube = ❤️
It has been almost 3 years since I wrote my article on debugging. I read through it the other day, and couldn't help but notice that my workflow has indeed changed. Time for a new article! I'll stick with client-side this time, as this is where the changes have happened. The second big difference is … Continue reading Debugging 2017.02
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If I say "BAADFX", do you flinch? You're a developer, so I guess you should. I'm talking about the results for your pages on webpagetest.org. Each letter is the result of a specific category of the test. A is better than F. In the example above, images should be compressed (the D in position 4), … Continue reading Load Times & DTM
For some reason, I see a lot of SPAs right now, some of them actually embedded into otherwise harmless and perfectly likable web sites. I guess they're not going to go away anytime soon. This article is part of my "don't fight it" exercise. It is a follow-up to the article on tracking single-page applications. … Continue reading SPAs, DTM, and clearVars
I have seen a lot of different people do the same thing: track some sort of a version of their tracking setup. It makes sense, because it allows you to track down bad choices in your tracking. Questions like "so when did we lose the site section eVar?" or "Do you remember when we started … Continue reading Tracking Versions
Web Analytics for Developers 