I am no lawyer, and I do not want to go into any legal or even ethical or moral aspects of EU privacy law. Let's just say this for our American friends: people in the EU do not like to know they're being marketed to. Mostly. They also fear Google more than their own government, … Continue reading Privacy with DTM
Adobe Analytics has always had a feature that allowed you to dynamically set the Report Suite ID (rsid). It works with a list of domains, matched against the current domain automatically. See dynamic accounts in the Marketing Cloud Help. Nevertheless, traditionally, people have built their own code to set s_account before loading the s_code.js file. … Continue reading Dynamic Report Suite ID with DTM
Remember when I wrote an Ode to Charles & Map Local? At the time, I wasn't using DTM a lot. Map Local was the top feature I needed, allowing me to test changes I made to an s_code.js file on a live site without causing any harm to innocent bystanders. These days, I use DTM … Continue reading Charles’ “Replace” is a Winner!
Who here can explain to me what exactly it means to set the "Remember this value for" setting of a Data Element in DTM to anything else but "Page View"? I can confidently tell you that right now, I have no idea. Which is of course a perfect excuse to a) find out and b) … Continue reading DTM – Data Elements that persist
Everybody who ever pays for traffic should be using campaign tracking! How else will you ever find out whether you spend your money wisely? But how about monitoring a campaign in real time? Well, Analytics has "Real-Time" — three "reports" or maybe "dashboards" that show data very quickly and refresh automatically. The Real-Time reports are … Continue reading How to monitor campaign performance in the Real-Time reports
I think we can safely say that I have thoroughly gutted DTM by now, and that whatever else I unearth from it now won't be a pretty sight. That must mean it is time to stop writing about integration, code, and dirty tricks, and instead to wag my finger at you whilst mumbling dark prophecies … Continue reading What to Test
If I had a Franken for each time someone asked me how to set s.products and List Vars using DTM, ... but I don't. And the question is valid. And it comes up a lot, so let me write down how it is done. Note: my friend Pedro was faster this time, see his post … Continue reading Quick tip – setting products or listX in DTM
If your new year resolutions for this year included "help your friendly marketer be more successful", I have something for you today. It's a fairly straight-forward thing to do, but it'll help her big time: build a proper, solid data layer for her. There are countless blog articles out there about the advantages of having … Continue reading Data Layer – Yet Another Reason