Here's a simple question: If I have two Page Load Rules setting the same variable, and if both rules fire, which one wins? Hm... I might have a standard PLR that fires on every single page of my site. This rule might use the URL of the current page to compute some kind of page … Continue reading How does DTM know which rule is more specific?
In March 2013, I wrote an article on Basic Tracking, showing you the minimal set of code on a page that is needed for tracking the page in Adobe Analytics. We're in 2015, now, we have DTM, so it is time for a refresh. This article will give you the minimal setup needed for tracking … Continue reading Basic Tracking – Remix (contains DTM)
Very unlike me, I'm posting the next part just the next day. Call it excitement. Introduction tl;dr: I describe a (rudimentary) tool that can be integrated into automated Maven tests. The tool tests that all data needed for tracking as well as the basic triggers on page load are still working fine. Put it into your … Continue reading TDD – Testing Data Elements and Page Load Rules – part II
From the point of view of IT or development, what your friendly marketer does in her tools really makes no difference, as long as she doesn't kill the site. But the other way round, she will be very upset if any change done by dev or IT kills her stuff. My colleague Rudi Shumpert recently … Continue reading TDD – Testing Data Elements and Page Load Rules
Absolutely nothing? This article started as a side note in the article about delayed page load tracking, but I feel it deserves a bit more space. Side notes are so easily over-looked! And when they are, they wither away, hidden in the cracks of our memories, obscured by bigger things, better things, things that demand … Continue reading Direct Call Rules – what are they good for?
Some time ago I wrote an article in which I dreamt of having some sort of test-driven development capability in online marketing tools. At the time, I said the vendors had to chime in, building hooks, frameworks or APIs into their systems so users and consultants would be able to be test-driven. I had discussions … Continue reading TDD and Adobe Analytics
Sometimes, I get narcissistic. I log into Analytics and go through the numbers, for no other reasons than wanting to see whether they have gone up again. Then I am pleased. For about a year or so, I have always seen one specific article at the top of the list, The s_code.js File - Overview. This … Continue reading The s_code.js File – Where is it now?
This article is dedicated to my father, Gerhard Exner, who passed away much too early 6 years ago. It would have been his 74th birthday today. I want to pick up where I left off last week and describe how to build "delayed page load tracking". I can think of a couple of situations where … Continue reading Delayed Page Load Tracking with DTM
DTM can react to things that happen on pages, like when people click or something comes into view. A relatively new feature is that it can also react to custom events (of the CustomEvent variety), and I want to show you how to make it do that. I'd also like to add a slightly convoluted … Continue reading DTM CustomEvent Rules