No way is anyone going to read an article on the 2nd of January, right? There'll be one on the 9th, instead. Thank you for your patience!
Author: Jan Exner
German expat living in Switzerland (formerly UK and France). Consultant and member of the Multi-Solutions Group at Adobe, working with the Digital Marketing Suite. Father of 4 girls.
2017 for Developers
2017 is drawing to a close, time for a a bit of introspection. The year was slightly slower than 2016, both from a content point of view (24 articles versus 27 in 2016), and for traffic (~35k visitors and ~85k page views versus 37k/95k in 2016). I guess the former has a direct impact on … Continue reading 2017 for Developers
Launch? Launch!
A recent, non-representative poll on twitter urged me to write introductory articles about Launch, the new tag management element in the Adobe Experience Could. I presume I won't be the only one, but I will abide anyway, and so here is the first of a bunch of articles on Launch. (It was really hard to … Continue reading Launch? Launch!
Always deploy DTM production libraries
No beating about the bush this time, I'll just spit out what I have to say: There is no reason to embed DTM staging libraries anywhere, like, ever! I don't actually think this is controversial, more of an example of what I heard a colleague say the other day: "common sense" and "common practice" are … Continue reading Always deploy DTM production libraries
Bad Data – Prevention & other Aspects
Someone asked me the other day: if I cannot currently run tests to improve data quality, is there anything else I can do to make my data better? Now there's a good question! The obvious, easy, and somewhat lame answer is: well, why can't you run tests? You'd be able to catch and prevent, like, … Continue reading Bad Data – Prevention & other Aspects
Using the new Callbacks for Tracking
Sometimes you find surprising little things when you don't expect it. Take this little gem: Since 1.8.0 (released 19/1/17) Added the following pre- and post-tracking call hooks. (AN-134567) s.registerPreTrackCallback s.registerPostTrackCallback These functions take as parameters: the callback (a function), and the parameters to that function. For example: s.registerPreTrackCallback(function(requestUrl,a,b,c) { console.log("pre track callback"); console.dir(requestUrl); // Request … Continue reading Using the new Callbacks for Tracking
CSP and the Experience Cloud
There is a new kid on the block of web security: Content Security Policy, or CSP. It is not actually that new, but people start using it in earnest, and I have over the past months have had a couple of questions about how CSP influences Analytics and other parts of the Experience Cloud. So … Continue reading CSP and the Experience Cloud
Cookies, IDs, and the Experience Cloud
In January 2008, when I joined a company called "Omniture" and started working as a consultant on a product called "SiteCatalyst", ìt (like most web analytics tools at the time) relied on cookies quite a lot. There was one cookie, specifically, which was important. It was called "s_vi", and it held what we called the … Continue reading Cookies, IDs, and the Experience Cloud
Useful Data Elements
Every one of us has a bag full of little tricks that they carry with them. The bag contains knowledge, ideas that we developed with or for customers, snippets of code, pieces of architectural blue prints, and much more. This blog, every now and again, empties the bag onto the floor and explains some of … Continue reading Useful Data Elements
The 2 Faces of the Audience Manager – Analytics Integration
So here you are, wondering. Your friendly marketer has told you to add a new tool to the toolbox — Adobe Audience Manager. She told you that you have to implement some code for it to work. You checked the help site and came away none the wiser. Let me help you. There are currently … Continue reading The 2 Faces of the Audience Manager – Analytics Integration
Web Analytics for Developers 