A developer's guide to web analytics – decommissioned in 2021
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Remember when I wrote an Ode to Charles & Map Local? At the time, I wasn't using DTM a lot. Map Local was the top feature I needed, allowing me to test changes I made to an s_code.js file on a live site without causing any harm to innocent bystanders. These days, I use DTM … Continue reading Charles’ “Replace” is a Winner!
Who here can explain to me what exactly it means to set the "Remember this value for" setting of a Data Element in DTM to anything else but "Page View"? I can confidently tell you that right now, I have no idea. Which is of course a perfect excuse to a) find out and b) … Continue reading DTM – Data Elements that persist
I guess this post is pretty specific. It might have a target audience of a dozen or so. I hope the rest of you forgive me, but keep on reading, you might need this one day! Setup At a Swiss financial institution, we implemented an "internal visitor" detection using their reverse proxy. They are routing … Continue reading Quick Tip – Debug server-side manipulations of the tracking call
In a meeting a couple of months ago, André Urban (a seasoned colleague of mine) and I got into a sudden and unexpected argument about when exactly s.doPlugins is called. I was convinced it was called as a result of calling either s.t() or s.tl(), while he says it was also called everytime a visitor clicks … Continue reading When exactly does doPlugins run?
I have been invited to present at the Adobe Summit in Las Vegas this year! I'm chuffed to bits! The session is called "L302", or for us humans, "Integrate AEM with Analytics, Target and DTM". My colleague Alexander Saar and I are going to walk a lab full of eager people through an example of … Continue reading Come see me at the US Summit
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Everybody who ever pays for traffic should be using campaign tracking! How else will you ever find out whether you spend your money wisely? But how about monitoring a campaign in real time? Well, Analytics has "Real-Time" — three "reports" or maybe "dashboards" that show data very quickly and refresh automatically. The Real-Time reports are … Continue reading How to monitor campaign performance in the Real-Time reports
I think we can safely say that I have thoroughly gutted DTM by now, and that whatever else I unearth from it now won't be a pretty sight. That must mean it is time to stop writing about integration, code, and dirty tricks, and instead to wag my finger at you whilst mumbling dark prophecies … Continue reading What to Test
Are you an AEM architect or developer? Then you have probably heard of the DTM Cloud Service, right? You might also know that you can use that Cloud Service to automate what DTM calls "Library Download". If you are working with any other CMS, you can obviously also download the Javascript that DTM generates and … Continue reading Self-hosting DTM Libraries
If I had a Franken for each time someone asked me how to set s.products and List Vars using DTM, ... but I don't. And the question is valid. And it comes up a lot, so let me write down how it is done. Note: my friend Pedro was faster this time, see his post … Continue reading Quick tip – setting products or listX in DTM
If your new year resolutions for this year included "help your friendly marketer be more successful", I have something for you today. It's a fairly straight-forward thing to do, but it'll help her big time: build a proper, solid data layer for her. There are countless blog articles out there about the advantages of having … Continue reading Data Layer – Yet Another Reason
Web Analytics for Developers 