Did you know that since the release on June 20th, you can get data out of the Reporting API with seconds of latency? This is a case where the Reporting API added functionality before the Adobe Analytics web UI! So what can we do with that "real time data"? And how does it work? Use … Continue reading Real Time Reports via the Reporting API
Author: Jan Exner
German expat living in Switzerland (formerly UK and France). Consultant and member of the Multi-Solutions Group at Adobe, working with the Digital Marketing Suite. Father of 4 girls.
The s.abort Flag
With the release of H.25.3 in January 2013, the Javascript code was augmented with the s.abort flag — a flag that when set instructs the core Javascript code to not fire the tracking request. Uh, what? Where would you use that? In the interest of keeping the page tagging light (do we have to go … Continue reading The s.abort Flag
Data Centres
(Or data centers, for you in the US of A) (2020 update: some of the below is outdated. You may also want to read Edge Nodes, Data Centres & other updates, it has more recent information) Adobe Analytics is a "cloud-based solution", or a Saas, a software as a service. That means: it doesn't run … Continue reading Data Centres
Tracking Apps vs Web Pages
Today we'll focus on the differences between tagging a web page (see Basic Tracking) and tagging an app (see Tracking Mobile Apps). While those two are fairly similar, there are some differences that you need to keep in mind. Online and Offline The biggest difference is probably that an app can work even if the … Continue reading Tracking Apps vs Web Pages
Tracking Internal Search
We have explored a lot of basic techniques and fundamental principles of web analytics and Adobe Analytics specifically. I guess it is time for a practical tip. Read the following, understand it, then take it to your friendly marketer and see what she says. She might be positively surprised! Internal Search Most web sites have … Continue reading Tracking Internal Search
Versioning Your Tracking
Here comes a good idea: make sure your s_code.js file has a version! There are three parts to this tip: Put the s_code.js file into your revision control system. Make sure the file has a version on the URL. Track the version of the file into Adobe Analytics. Let's go into these one by one. … Continue reading Versioning Your Tracking
Migrating to Tag Management
I have been slow with implementing Tag Management on my own sites and until I actually started doing it I didn't know why. Now I know: it's not straight-forward. It is fairly easy once you know what to do, though. So let me walk you through the process from the perspective of a developer. We'll do … Continue reading Migrating to Tag Management
Context Data Variables & Processing Rules
When Processing Rules were first released in SiteCatalyst 15 in 2011, they were perceived by many as a light-weight alternative to VISTA Rules. That's not entirely wrong. The big improvement that they brought, though, was their usage in conjunction with Context Data Variables. It really makes sense to mention both together. So, what are Context … Continue reading Context Data Variables & Processing Rules
App Tracking – Part II
We'll put some meat to the bone today and provide a bit of sample code and guidance around tracking a mobile app. Setup As we said in Tracking Mobile Apps, you need to download the AMC library for your target OS and include that into your project. We'll build the sample on Android (because we … Continue reading App Tracking – Part II
Tracking Links & Actions
We have introduced the principles behind basic tracking of a web page. We have also discussed how to go further. Today, we will look at tracking "the other things" — links, clicks or any other events or interactions that are not a page load. Common use cases would be: Tracking downloads Tracking dynamic HTML / … Continue reading Tracking Links & Actions
Web Analytics for Developers 