Let's look at an example from the retail world today: the "thank you page" or order confirmation page. For your friendly marketer, this is without doubt the most important page. When someone sees this page, they have just bought something, i.e. they have given your company money. This is likely very closely in line with … Continue reading The Thank You Page – Tracking Purchases
Author: Jan Exner
German expat living in Switzerland (formerly UK and France). Consultant and member of the Multi-Solutions Group at Adobe, working with the Digital Marketing Suite. Father of 4 girls.
Reporting API – Extended ReportDescription
Building upon Pulling Data out of the Reporting API, we will today extend the example to include a breakdown, more metrics, a filter and a segment. We will also use the classified report rather than the non-classified for added readability. With a more complex report like this it is even more important to have a … Continue reading Reporting API – Extended ReportDescription
Tracking Mobile Apps
So far we have explained what basic tracking of web pages looks like. Today we'll broaden our horizon and briefly introduce how mobile apps can be tracked — apps for iOS, Android, Windows Phone 8, apps developed for iOS or Android using PhoneGap, apps for WinRT (Windows 8) or even OS X and some other mobile … Continue reading Tracking Mobile Apps
Data Warehouse & Data Feeds
One aspect of technology is that everybody can use designations just the way they see fit. We saw that in the article on "variables" in SiteCatalyst, and today we show another example: Data Warehouse. We have mentioned before that Adobe Analytics collects data, processes it and then aggregates it for convenient reporting. This is the … Continue reading Data Warehouse & Data Feeds
Pulling a Report using the Reporting API
This week we want to show an example of how to pull a report out of Adobe Analytics using the Reporting API. We'll start with a simple report, then add metrics, a subrelation and a filter in the next post. We'll also apply a segment. The Report Most Reporting API projects do not start with … Continue reading Pulling a Report using the Reporting API
SAINT Classifications
The topic today is slightly removed from your typical developer day-to-day activity, but it's nevertheless important in the context of Adobe Analytics. Think of a report that shows tracking codes, like so: Apart from the person responsible for those codes, no one will ever be able to read this report. Even that person might have to look up the … Continue reading SAINT Classifications
Finding a ‘Report Suite ID’
Data in Adobe Analytics is stored in "Report Suites", we mentioned that before. Those Report Suites have a name which is usually human readable and descriptive. It is what your friendly marketer uses when he tells you where data should go or where you can find it. He also use it himself when he decides … Continue reading Finding a ‘Report Suite ID’
Modifying Data Server-Side
So far we have shown you how you can track web pages and how you can send custom data when doing that. Today, we introduce two features that let you modify data server-side, that is once it arrives at the Adobe collection servers. Why would you do that? The two main reasons are: Some things … Continue reading Modifying Data Server-Side
Debugging – the URL
(2020 update: some of the below is slightly outdated. You may want to read Edge Nodes, Data Centres & other Updates, which has all the latest information) Today we'll take a look at the different parameters that you can find in the URL of a tracking call when you debug. Some are vital for the … Continue reading Debugging – the URL
Dynamic Variables
Here's a fun feature: dynamic variables. Remember how in the article on variables we talked about how data is transported into Adobe Analytics? You basically write data into props or eVars, and sometimes into both. As an example, let's put this onto a page: s.pageName="Blog:130423:Dynamic_Variables" s.prop1="blog"; // site section s.prop2="blog:principles"; // site sub section s.eVar1="blog"; … Continue reading Dynamic Variables
Web Analytics for Developers 