Those of you who have been to the Adobe Summit, or any other big event like it, may have been a victim of post-Summit blues - the feeling when you're back from a couple of ridiculously intense days of listening, meeting, talking, discussing, and fully committing to one single subject. It is part exhaustion, part … Continue reading Quo vadis, W4D?
Author: Jan Exner
German expat living in Switzerland (formerly UK and France). Consultant and member of the Multi-Solutions Group at Adobe, working with the Digital Marketing Suite. Father of 4 girls.
Reference – Launch Load Order with an Extension
This article is a followup to Reference - Launch Load Order. That other one was, as I said, almost disappointingly simple. So simple, in fact, that it annoyed my friend Lukáš (one of my secret goals for 2019 checked off right there). The article was that simple for two reasons: Launch did away with a … Continue reading Reference – Launch Load Order with an Extension
Reference – Launch Load Order
Does anyone here remember when in 2015 I tried to understand how DTM executes Javascript, and in what order? The article cost me days to write, but it led to a lovely, colourful illustration, and I was proud of it, a little bit. I promised I would explore the depths of Launch in the same … Continue reading Reference – Launch Load Order
Working with Launch: Libraries
(For Feike, who was an awesome colleague, and a terrific human being) (This may or may not be the first installment in a series of "Working with Launch" articles. I feel there are a lot of things that I want to write about, so we'll see.) Today, I want to point out two aspects of … Continue reading Working with Launch: Libraries
Launch – Concepts
I could have called this article "Launch - WTF???" instead, and maybe I should have. This is a quick and brutal journey though the most important concepts you need to know when you start using Launch. Tag Management Let's start from 0. A "Tag Manager", "Tag Management System", or simply "TMS" is a tool that … Continue reading Launch – Concepts
Quick tip – non-minified Launch code is easier to debug
Debugging and troubleshooting code is one of the less glamorous things we (and you) do, still sadly omnipresent. Today, I want to show you how to take away a little bit of the pain: I'll show you how you can tell Launch to deliver un-minified code. This is an extremely quick and easy tip, tbh, … Continue reading Quick tip – non-minified Launch code is easier to debug
7 things I learned about making Extensions
Pedro Monjo's reaction to my last post was to simply quote this bit: "Well, obviously, we build an Extension!" My brain cannot stop thinking like that, and it's all because I think encapsulating or hiding complexity behind a UI will help greatly in the long run. I don't even want to tell you how many … Continue reading 7 things I learned about making Extensions
Quick Tip: Using a Reverse Proxy with Analytics
This blog is pretty niche. I sort of wanted it that way when I started, and since I love my niche to bits, there has never been a reason to change. What I write about today, though, is a whole new level of niche. This article, I am sure, will NOT push that s_code overview … Continue reading Quick Tip: Using a Reverse Proxy with Analytics
Basic Tracking – Angular SPA & angulartics2
For some reason, I have lately been exposed to a lot of Angular Single-Page Applications. As you probably know, SPAs are the mortal enemy of the analyst, or at least the implementer, but as you also know, we must overcome our fears to grow. Or something like that. While this sounds empowering to some, and … Continue reading Basic Tracking – Angular SPA & angulartics2
Fire Launch Rule Upon Scroll Depth And Time Spent
The inimitable Simo Ahava recently posted an article named Fire GTM Tag Upon Scroll Depth And Time Spent, in which he explains both why and how to fire tracking after visitors have either lingered on or scrolled to a certain depth on pages. With his permission, I'll show you how to do the same with … Continue reading Fire Launch Rule Upon Scroll Depth And Time Spent
Web Analytics for Developers 