Analysing Mobile Apps – Prerequisites

This article is part of a mini-series on Analysing Mobile Apps discussing Overview, Prerequisites (this one), Coding, Debugging, and Analysis of mobile apps. Today I walk you through the setup. You will need to install some things, check that you can log into Adobe Analytics ("the mobile way") and figure out where your tracking will go. …

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Analysing Mobile Apps – Overview

This month I'd like to present a mini-series about tracking and analysing mobile apps. This mini-series should give you everything you need if your job requires you to analyse your mobile apps. Some parts are relevant for the business (the friendly marketer as well as product management), some are downright for the developer who builds …

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Visitor ID Service Revisited

(Ah, the title... see what I did there?) Just two days after my article about the Visitor ID Service, my colleagues in Engineering and Product Management released a new version of Reports & Analytics and made a couple of nice changes to the Visitor ID Service. So, essentially, forget everything I said last time. Maybe not …

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2 Good Reasons to use Context Data

My colleague Carl Sandquist recently wrote "Although you may get a bit teary-eyed bid­ding farewell to expound­ing on the dif­fer­ences of eVars and props to your devel­op­ers, we’re sure you’ll even­tu­ally get over it." He's obviously right about this: developers will shed no tears if they never have to see props or eVars ever again. …

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Migrating from H-code to AppMeasurement

In May 2013, the Adobe analytics product team released a new Javascript library, no longer called "H.xx.y" but "AppMeasurement for JavaScript". The main selling points for this new lib are it's speed (3 – 5 times faster than H.25), size (8k compressed, compared to 13k for H.25) and native support for some of the most …

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Tracking Apps vs Web Pages

Today we'll focus on the differences between tagging a web page (see Basic Tracking) and tagging an app (see Tracking Mobile Apps). While those two are fairly similar, there are some differences that you need to keep in mind. Online and Offline The biggest difference is probably that an app can work even if the …

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