I have seen a lot of different people do the same thing: track some sort of a version of their tracking setup. It makes sense, because it allows you to track down bad choices in your tracking. Questions like "so when did we lose the site section eVar?" or "Do you remember when we started … Continue reading Tracking Versions
Category: Automation
Testing is like an Onion
I have tried to justify my approach to testing for digital marketing a couple of times. Given that tools like ObservePoint or HubScan are available, the fundamental question is: do you need my approach at all? My personal answer to that, obviously, is yes, you do! If I have formerly convinced you, feel free to … Continue reading Testing is like an Onion
Setting up for using the Reporting API
The recent article on how to set up a test platform was a success, so I have decided to listen to a suggestion by Mitchell and write a similar article about enabling your friendly marketer to play with the Reporting API. There are a couple of ways she could achieve this. API Explorer This is … Continue reading Setting up for using the Reporting API
Wanna test? Here’s how
![[Screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2016/06/160607-14-mvn-test-success.png?w=656&h=300&crop=1)
[2018-04-13 - update - changed instructions to include ChromeDriver] [2016-06-12 - update - changed github repo] I have been writing about testing for some time now. I have even spoken about it at the EMEA Adobe Summit! So this week, for the first time since starting this blog, let me address your friendly marketer instead … Continue reading Wanna test? Here’s how
What to Test
I think we can safely say that I have thoroughly gutted DTM by now, and that whatever else I unearth from it now won't be a pretty sight. That must mean it is time to stop writing about integration, code, and dirty tricks, and instead to wag my finger at you whilst mumbling dark prophecies … Continue reading What to Test
TDD – Testing Data Elements and Page Load Rules – part II
Very unlike me, I'm posting the next part just the next day. Call it excitement. Introduction tl;dr: I describe a (rudimentary) tool that can be integrated into automated Maven tests. The tool tests that all data needed for tracking as well as the basic triggers on page load are still working fine. Put it into your … Continue reading TDD – Testing Data Elements and Page Load Rules – part II
TDD and Adobe Analytics
Some time ago I wrote an article in which I dreamt of having some sort of test-driven development capability in online marketing tools. At the time, I said the vendors had to chime in, building hooks, frameworks or APIs into their systems so users and consultants would be able to be test-driven. I had discussions … Continue reading TDD and Adobe Analytics
Delayed Page Load Tracking with DTM
This article is dedicated to my father, Gerhard Exner, who passed away much too early 6 years ago. It would have been his 74th birthday today. I want to pick up where I left off last week and describe how to build "delayed page load tracking". I can think of a couple of situations where … Continue reading Delayed Page Load Tracking with DTM
Using Analytics Live Stream
I have wanted to write and post this article for ages now. The thing that always held me back: setting up OAuth. But the EMEA Summit is upon us, and with it a lab session about the Analytics Live Stream, and I am going to be part of that, so I have to. The bad … Continue reading Using Analytics Live Stream
Quick tip: Reporting API & Bookmarks
Somewhere, not long ago, in an office, not far away, friendly marketer met developer. The following dialog took place: Friendly Marketer: hey, about that custom report display... Developer: the one using the Adobe Reporting API? FM: yup. I still owe you an exact description of the report... so I sat down yesterday and tried to … Continue reading Quick tip: Reporting API & Bookmarks
Web Analytics for Developers 