From the point of view of IT or development, what your friendly marketer does in her tools really makes no difference, as long as she doesn't kill the site. But the other way round, she will be very upset if any change done by dev or IT kills her stuff. My colleague Rudi Shumpert recently … Continue reading TDD – Testing Data Elements and Page Load Rules
Category: Integration
Posts dealing with integrating Analytics data with other systems; getting data into or out of Analytics programmatically.
DTM – How to Amend an Existing Analytics Setup
(Let me state right here at the beginning that judging by the feedback I got from my beta testers editors, this article may not be for the faint of heart. If you think Javascript should be treated with respect, you might want to stop reading.) Have you ever seen the '[x] Page code is already … Continue reading DTM – How to Amend an Existing Analytics Setup
The s_code.js File – Where is it now?
Sometimes, I get narcissistic. I log into Analytics and go through the numbers, for no other reasons than wanting to see whether they have gone up again. Then I am pleased. For about a year or so, I have always seen one specific article at the top of the list, The s_code.js File - Overview. This … Continue reading The s_code.js File – Where is it now?
Delayed Page Load Tracking with DTM
This article is dedicated to my father, Gerhard Exner, who passed away much too early 6 years ago. It would have been his 74th birthday today. I want to pick up where I left off last week and describe how to build "delayed page load tracking". I can think of a couple of situations where … Continue reading Delayed Page Load Tracking with DTM
DTM CustomEvent Rules
DTM can react to things that happen on pages, like when people click or something comes into view. A relatively new feature is that it can also react to custom events (of the CustomEvent variety), and I want to show you how to make it do that. I'd also like to add a slightly convoluted … Continue reading DTM CustomEvent Rules
DTM – find the rule that does …
Yet another article about DTM... I guess by now I can't even get away with calling it a "mini series" anymore, can I?! Today, I want to share a tip that came in handy a couple of weeks ago while troubleshooting a relatively complex implementation with a lot of rules. The topic: I know that … Continue reading DTM – find the rule that does …
Reference – DTM Load Order
![[Screenshot]](https://webanalyticsfordevelopers.com/wp-content/uploads/2015/06/dtmloadorder.png?w=656&h=300&crop=1)
As you all know (I hope), there are about a dozen or so places in DTM where you can open an editor window and happily put Javascript code which DTM will later execute on your site if the conditions are met. This is a very powerful feature which I love dearly. When you love someone, … Continue reading Reference – DTM Load Order
“Data Layer on the fly”
If you have ever worked with a marketer who listens to what's fashionable, or if you read any digital marketing related blogs, you have heard of the concept of the Data Layer. It is a construct belonging onto each of the pages of your web site, and it is supposed to surface information to the … Continue reading “Data Layer on the fly”
Using the Reporting API with Javascript
Bear with me here. This sounds like an experiment with no real-life value or application. But like the makers of 'Lost', I have a plan. Well, unlike them, I actually do. It'll become clear over the next months. So, the question: Can we, and how can we extract data from Adobe Analytics using Javascript? My … Continue reading Using the Reporting API with Javascript
Using Analytics Live Stream
I have wanted to write and post this article for ages now. The thing that always held me back: setting up OAuth. But the EMEA Summit is upon us, and with it a lab session about the Analytics Live Stream, and I am going to be part of that, so I have to. The bad … Continue reading Using Analytics Live Stream
Web Analytics for Developers 