With the release of H.25.3 in January 2013, the Javascript code was augmented with the s.abort flag — a flag that when set instructs the core Javascript code to not fire the tracking request. Uh, what? Where would you use that? In the interest of keeping the page tagging light (do we have to go … Continue reading The s.abort Flag
Category: Javascript
Postings dealing with any Javascript-related tracking aspects
Tracking Apps vs Web Pages
Today we'll focus on the differences between tagging a web page (see Basic Tracking) and tagging an app (see Tracking Mobile Apps). While those two are fairly similar, there are some differences that you need to keep in mind. Online and Offline The biggest difference is probably that an app can work even if the … Continue reading Tracking Apps vs Web Pages
Versioning Your Tracking
Here comes a good idea: make sure your s_code.js file has a version! There are three parts to this tip: Put the s_code.js file into your revision control system. Make sure the file has a version on the URL. Track the version of the file into Adobe Analytics. Let's go into these one by one. … Continue reading Versioning Your Tracking
Migrating to Tag Management
I have been slow with implementing Tag Management on my own sites and until I actually started doing it I didn't know why. Now I know: it's not straight-forward. It is fairly easy once you know what to do, though. So let me walk you through the process from the perspective of a developer. We'll do … Continue reading Migrating to Tag Management
Context Data Variables & Processing Rules
When Processing Rules were first released in SiteCatalyst 15 in 2011, they were perceived by many as a light-weight alternative to VISTA Rules. That's not entirely wrong. The big improvement that they brought, though, was their usage in conjunction with Context Data Variables. It really makes sense to mention both together. So, what are Context … Continue reading Context Data Variables & Processing Rules
Tracking Links & Actions
We have introduced the principles behind basic tracking of a web page. We have also discussed how to go further. Today, we will look at tracking "the other things" — links, clicks or any other events or interactions that are not a page load. Common use cases would be: Tracking downloads Tracking dynamic HTML / … Continue reading Tracking Links & Actions
The Thank You Page – Tracking Purchases
Let's look at an example from the retail world today: the "thank you page" or order confirmation page. For your friendly marketer, this is without doubt the most important page. When someone sees this page, they have just bought something, i.e. they have given your company money. This is likely very closely in line with … Continue reading The Thank You Page – Tracking Purchases
Debugging – the URL
(2020 update: some of the below is slightly outdated. You may want to read Edge Nodes, Data Centres & other Updates, which has all the latest information) Today we'll take a look at the different parameters that you can find in the URL of a tracking call when you debug. Some are vital for the … Continue reading Debugging – the URL
Dynamic Variables
Here's a fun feature: dynamic variables. Remember how in the article on variables we talked about how data is transported into Adobe Analytics? You basically write data into props or eVars, and sometimes into both. As an example, let's put this onto a page: s.pageName="Blog:130423:Dynamic_Variables" s.prop1="blog"; // site section s.prop2="blog:principles"; // site sub section s.eVar1="blog"; … Continue reading Dynamic Variables
“Variables”
Here's a topic that has likely prompted the odd head scratch: "variables" in Adobe Analytics. From the point of view of a marketer, there are two different types of variables, and Adam Greco did a great job describing them: Traffic Variables, Conversion Variables - Part I and Conversion Variables - Part II. There's also something … Continue reading “Variables”
Web Analytics for Developers 