In March 2013, I wrote an article on Basic Tracking, showing you the minimal set of code on a page that is needed for tracking the page in Adobe Analytics. We're in 2015, now, we have DTM, so it is time for a refresh. This article will give you the minimal setup needed for tracking … Continue reading Basic Tracking – Remix (contains DTM)
Category: Javascript
Postings dealing with any Javascript-related tracking aspects
TDD – Testing Data Elements and Page Load Rules – part II
Very unlike me, I'm posting the next part just the next day. Call it excitement. Introduction tl;dr: I describe a (rudimentary) tool that can be integrated into automated Maven tests. The tool tests that all data needed for tracking as well as the basic triggers on page load are still working fine. Put it into your … Continue reading TDD – Testing Data Elements and Page Load Rules – part II
TDD – Testing Data Elements and Page Load Rules
From the point of view of IT or development, what your friendly marketer does in her tools really makes no difference, as long as she doesn't kill the site. But the other way round, she will be very upset if any change done by dev or IT kills her stuff. My colleague Rudi Shumpert recently … Continue reading TDD – Testing Data Elements and Page Load Rules
DTM – How to Amend an Existing Analytics Setup
(Let me state right here at the beginning that judging by the feedback I got from my beta testers editors, this article may not be for the faint of heart. If you think Javascript should be treated with respect, you might want to stop reading.) Have you ever seen the '[x] Page code is already … Continue reading DTM – How to Amend an Existing Analytics Setup
Direct Call Rules – what are they good for?
Absolutely nothing? This article started as a side note in the article about delayed page load tracking, but I feel it deserves a bit more space. Side notes are so easily over-looked! And when they are, they wither away, hidden in the cracks of our memories, obscured by bigger things, better things, things that demand … Continue reading Direct Call Rules – what are they good for?
TDD and Adobe Analytics
Some time ago I wrote an article in which I dreamt of having some sort of test-driven development capability in online marketing tools. At the time, I said the vendors had to chime in, building hooks, frameworks or APIs into their systems so users and consultants would be able to be test-driven. I had discussions … Continue reading TDD and Adobe Analytics
The s_code.js File – Where is it now?
Sometimes, I get narcissistic. I log into Analytics and go through the numbers, for no other reasons than wanting to see whether they have gone up again. Then I am pleased. For about a year or so, I have always seen one specific article at the top of the list, The s_code.js File - Overview. This … Continue reading The s_code.js File – Where is it now?
Delayed Page Load Tracking with DTM
This article is dedicated to my father, Gerhard Exner, who passed away much too early 6 years ago. It would have been his 74th birthday today. I want to pick up where I left off last week and describe how to build "delayed page load tracking". I can think of a couple of situations where … Continue reading Delayed Page Load Tracking with DTM
DTM CustomEvent Rules
DTM can react to things that happen on pages, like when people click or something comes into view. A relatively new feature is that it can also react to custom events (of the CustomEvent variety), and I want to show you how to make it do that. I'd also like to add a slightly convoluted … Continue reading DTM CustomEvent Rules
DTM – find the rule that does …
Yet another article about DTM... I guess by now I can't even get away with calling it a "mini series" anymore, can I?! Today, I want to share a tip that came in handy a couple of weeks ago while troubleshooting a relatively complex implementation with a lot of rules. The topic: I know that … Continue reading DTM – find the rule that does …
Web Analytics for Developers 