Who here can explain to me what exactly it means to set the "Remember this value for" setting of a Data Element in DTM to anything else but "Page View"? I can confidently tell you that right now, I have no idea. Which is of course a perfect excuse to a) find out and b) … Continue reading DTM – Data Elements that persist
In a meeting a couple of months ago, André Urban (a seasoned colleague of mine) and I got into a sudden and unexpected argument about when exactly s.doPlugins is called. I was convinced it was called as a result of calling either s.t() or s.tl(), while he says it was also called everytime a visitor clicks … Continue reading When exactly does doPlugins run?
Absolutely nothing? This article started as a side note in the article about delayed page load tracking, but I feel it deserves a bit more space. Side notes are so easily over-looked! And when they are, they wither away, hidden in the cracks of our memories, obscured by bigger things, better things, things that demand … Continue reading Direct Call Rules – what are they good for?
Some time ago I wrote an article in which I dreamt of having some sort of test-driven development capability in online marketing tools. At the time, I said the vendors had to chime in, building hooks, frameworks or APIs into their systems so users and consultants would be able to be test-driven. I had discussions … Continue reading TDD and Adobe Analytics
Most developers who work with web sites are working on multiple environments. You'd at least have a development and production environment. Web analytics is no different, we also have different environments. We have different environments in different areas, actually, to the point where I feel I need to explain what there is and how you … Continue reading DTM Property – Report Suite – Staging/Production
The subject today should be very close to you if you're a developer, at least if you are interested in user interfaces and how people use what you develop. I will frustrate you, though. Dip you into cold water and laugh. I might pull you out again and sit you down in front of a … Continue reading Analytics is not a Debugger
Somewhere, not long ago, in an office, not far away, friendly marketer met developer. The following dialog took place: Friendly Marketer: hey, about that custom report display... Developer: the one using the Adobe Reporting API? FM: yup. I still owe you an exact description of the report... so I sat down yesterday and tried to … Continue reading Quick tip: Reporting API & Bookmarks
Every program, every tool has this one thing that causes head-scratching all over. For Adobe Analytics, one little head-scratcher has to do with the specification of "internal URLs". "Internal URLs?" you ask, "what on Earth are 'internal URLs'?" Your site has two interfaces to the rest of the Internet: Incoming traffic via links from other … Continue reading Internal URLs
I was going to move on to the next step of my journey, replacing more plugins with Dynamic Tag Management features when I came across and article written by Richard Hayes, that I really want you to read, especially if you are a developer and not an analyst or marketer. Read this: What does a … Continue reading What does a Digital Analytics department do?