What I write about mostly on this blog has to do with analytics, specifically Adobe Analytics, fka SiteCatalyst. But this is just one in the large collection of tools your friendly marketer uses to do her job. Analytics allow her to capture data for analysis and observation. She can also use the data to drive aspects … Continue reading The Visitor ID Service
Category: Principles
Articles that explain general concepts and principles behind web analytics and Adobe Analytics
Visitor IDs & Visitor Profile
For months now I must have thought that an article about visitor IDs is really overdue. It is the last remaining principle aspect of Adobe Analytics that I have not explained, I think. Also, in step 6 of my post on processing hits, I mentioned the "Visitor Profile" and didn't really explain it. Bad blogger! … Continue reading Visitor IDs & Visitor Profile
A Short History of Processing a Hit
In the article about Modifying Data Server-Side, we gave a brief list of the steps that every bit of data has to go through before your friendly marketer will see it in her reports. Let's expand on that and also mention the different points where you can add information or retrieve it. Let's start in … Continue reading A Short History of Processing a Hit
KPIs and Success Events
Ah... months with 5 Tuesdays... I don't like them. When do I post? Week 1 and 3, as usual? Do I leave a gap in week 5, then? Or do I post more frequently — say in weeks 1, 3 & 5, shortening the potential gap? How about posting in weeks 1 & 4, as … Continue reading KPIs and Success Events
How to Use Merchandising Variables
Merchandising variables are a special feature of Adobe Analytics. The Reference page in the help section says "Merchandising variables let you configure an eVar to hold multiple values." To be precise: a Merchandising eVar can hold one value per product. If you want to know why you'd use Merchandising eVars, or if you want to … Continue reading How to Use Merchandising Variables
How Classifications are Different
[Due to a mistake I made yesterday evening, this post went out partly, so I decided to post it now rather then wait for Apr 1. No April's fool joke in here.] I hear singing on TV, the girls are watching CBeebies, the BBC channel for children. They're watching a show called "3rd & Bird" … Continue reading How Classifications are Different
Know Your Version
I received a question via Twitter the other day: @jexnerADBE Hello Jan, can you tell from looking at the source code for SC which version of SC a site is on?...Thank you! That is a really good question! Sounds simple but there are a couple of ways to get to the version. And as an … Continue reading Know Your Version
Internal URL Filters
Your friendly marketer is interested in the beginning and the end of a visitor's visit. She wants to know where they came from, how long they were around, how many pages they saw and so on. How do we technically determine those two important moments? The Beginning of a Visit Let's look at the start … Continue reading Internal URL Filters
Multi-Suite Tracking & Report Suites
Short post today to explain two things that have been mentioned on this blog a couple of times but never really explained. Bad blog! "Report Suite" The concept "report suite" is pretty important in Adobe Analytics. I have mentioned it a lot but only ever gone into a little bit of detail in the post … Continue reading Multi-Suite Tracking & Report Suites
Cohort Analysis
Just like you have editors, debuggers, profilers, libraries, frameworks and other things, your friendly marketer has a bag of tools that they use to do their job. One of these tools is the so-called "cohort-analysis". Cohorts Think about the people coming to your web site. When your friendly marketer ran that facebook competition, she attracted … Continue reading Cohort Analysis
Web Analytics for Developers 