Today we'll focus on the differences between tagging a web page (see Basic Tracking) and tagging an app (see Tracking Mobile Apps). While those two are fairly similar, there are some differences that you need to keep in mind. Online and Offline The biggest difference is probably that an app can work even if the … Continue reading Tracking Apps vs Web Pages
Category: Principles
Articles that explain general concepts and principles behind web analytics and Adobe Analytics
Versioning Your Tracking
Here comes a good idea: make sure your s_code.js file has a version! There are three parts to this tip: Put the s_code.js file into your revision control system. Make sure the file has a version on the URL. Track the version of the file into Adobe Analytics. Let's go into these one by one. … Continue reading Versioning Your Tracking
Migrating to Tag Management
I have been slow with implementing Tag Management on my own sites and until I actually started doing it I didn't know why. Now I know: it's not straight-forward. It is fairly easy once you know what to do, though. So let me walk you through the process from the perspective of a developer. We'll do … Continue reading Migrating to Tag Management
Context Data Variables & Processing Rules
When Processing Rules were first released in SiteCatalyst 15 in 2011, they were perceived by many as a light-weight alternative to VISTA Rules. That's not entirely wrong. The big improvement that they brought, though, was their usage in conjunction with Context Data Variables. It really makes sense to mention both together. So, what are Context … Continue reading Context Data Variables & Processing Rules
Tracking Links & Actions
We have introduced the principles behind basic tracking of a web page. We have also discussed how to go further. Today, we will look at tracking "the other things" — links, clicks or any other events or interactions that are not a page load. Common use cases would be: Tracking downloads Tracking dynamic HTML / … Continue reading Tracking Links & Actions
The Thank You Page – Tracking Purchases
Let's look at an example from the retail world today: the "thank you page" or order confirmation page. For your friendly marketer, this is without doubt the most important page. When someone sees this page, they have just bought something, i.e. they have given your company money. This is likely very closely in line with … Continue reading The Thank You Page – Tracking Purchases
Tracking Mobile Apps
So far we have explained what basic tracking of web pages looks like. Today we'll broaden our horizon and briefly introduce how mobile apps can be tracked — apps for iOS, Android, Windows Phone 8, apps developed for iOS or Android using PhoneGap, apps for WinRT (Windows 8) or even OS X and some other mobile … Continue reading Tracking Mobile Apps
Data Warehouse & Data Feeds
One aspect of technology is that everybody can use designations just the way they see fit. We saw that in the article on "variables" in SiteCatalyst, and today we show another example: Data Warehouse. We have mentioned before that Adobe Analytics collects data, processes it and then aggregates it for convenient reporting. This is the … Continue reading Data Warehouse & Data Feeds
Pulling a Report using the Reporting API
This week we want to show an example of how to pull a report out of Adobe Analytics using the Reporting API. We'll start with a simple report, then add metrics, a subrelation and a filter in the next post. We'll also apply a segment. The Report Most Reporting API projects do not start with … Continue reading Pulling a Report using the Reporting API
SAINT Classifications
The topic today is slightly removed from your typical developer day-to-day activity, but it's nevertheless important in the context of Adobe Analytics. Think of a report that shows tracking codes, like so: Apart from the person responsible for those codes, no one will ever be able to read this report. Even that person might have to look up the … Continue reading SAINT Classifications
Web Analytics for Developers 