I think I have mentioned eVars often enough by now for you to know what they are and what we use them for. (Let me know if not, I'm happy to write more about them! They are way better than props!) In essence, they serve as dimensions in reports. Rather than just knowing that 200 … Continue reading Counter eVars
Category: Tips
One Report Suite or Two?
The question was raised by Antti Koski: if I have an app and a mobile site, do I track those separately or into a single report suite? I felt the question warrented more than just a reply on his comment, so I promised Antti to do my best and answer it in an article as … Continue reading One Report Suite or Two?
Tagging Forms (w/o Losing Money)
Our post today will touch on two separate subjects (tagging of forms and limiting server calls (and therefore cost) in certain situations). Those two work together very well, so I decided to mix them together. Two subjects in one posting. Surely that's a good deal! Forms A lot of web sites live entirely to provide visitors … Continue reading Tagging Forms (w/o Losing Money)
Using Data Feeds for Debugging
When I wrote about debugging mobile apps some time ago I mentioned that one way to get data out of SiteCatalyst Adobe Analytics for troubleshooting is the so-called "Data Feeds" — flat files of raw data delivered by FTP, containing one line per every hit sent. BIG data When you looked at the URL of … Continue reading Using Data Feeds for Debugging
API Best Practices
Summit is over, *phew*. I love Summit in London! It is a great occasion to meet all those people I speak with throughout the year. ... For the past couple of years, I have been involved in the preparation of the analytics track at Summit, both as a speaker as well as the "guy responsible … Continue reading API Best Practices
Quick Tip: Save Variables
In the post about "Variables" I neglected to mention one important characteristic of Adobe Analytics: with each Report Suite, you get 75 props (traffic variables), 75 eVars (conversion variables) and 100 events. Now everyone who has ever worked in the field will tell you that 75/75/100 is ample for everyone. And it really is. But … Continue reading Quick Tip: Save Variables
Simplicity is Hard
This article is not about development as much as it is supposed to give you, the developer, a handle on a subject that should be dear to you: simplicity. You're a developer, right? You have seen what happens when things are done as simply as possible: less bugs, easier maintenance — beauty emerges. It's the … Continue reading Simplicity is Hard
Cross-Device Linking – what Adam said
Last week, Adam Greco wrote his excellent article called Linking Authenticated Visitors Across Devices, which is the first really good and complete description I have seen of how to tackle "the cross-device issue". In short, people are using more than one device to interact with your online presence, and because visitor identification is primarily based … Continue reading Cross-Device Linking – what Adam said
Processing Rules – Positive or Precise
I came across an interesting gotcha last week when I was helping a German company troubleshoot their tracking. They were sending in a prop and an eVar along with an event as payload on a custom link. The numbers for that custom link were a lot higher than the event and the instances on both … Continue reading Processing Rules – Positive or Precise
Cohort Analysis
Just like you have editors, debuggers, profilers, libraries, frameworks and other things, your friendly marketer has a bag of tools that they use to do their job. One of these tools is the so-called "cohort-analysis". Cohorts Think about the people coming to your web site. When your friendly marketer ran that facebook competition, she attracted … Continue reading Cohort Analysis
Web Analytics for Developers 