Remember when I wrote about how I blog? How I mentioned the empty note called "Hierarchical Data Elements", and couldn't remember what I had intended to write? As usual, I found a snippet of text the day the article went live, and so I am now able to return to my normal schedule and proudly … Continue reading Quick tip: hierarchical Data Elements
More tests, more fun
Since the Summits, there has been some interest in the test framework I keep flogging on this blog, and rightfully so, imnsho! They say that no plan survives first contact with reality, and the same is true for those who have started to use the framework. It is amazing how much abstraction goes on in … Continue reading More tests, more fun
Quick tip: Tracking Server & SSL
(I mentioned two weeks ago that I sometimes blog because I want to learn and/or remember things. This is one of those articles.) Whether you are a regular reader or just generally interested, I'm sure you know that most (if not all) analytics tools these days work by sending "tracking calls", "hits", "beacons", or whatever … Continue reading Quick tip: Tracking Server & SSL
Behind the Scenes – How I Blog
I am sure you have all been thinking "how does he find what to blog about, and how does he write his articles?" Right? No? Well, I am writing, and you are reading, so the whole mechanism is in my favour here, and if I want to explain these things, there's nothing you can do. … Continue reading Behind the Scenes – How I Blog
Data Quality at the Adobe Summit
This year, I had the opportunity to run a hands-on lab about data quality at the Adobe Summit in Las Vegas, and I'll run the same lab again in London on the 10th. The lab was mainly about the test framework I also write about here a lot. My hope was that I could introduce … Continue reading Data Quality at the Adobe Summit
Don’t track New/Repeat Visitors!
In a rare case of development on my part, I am today going to tell you to not follow the advice in an article I wrote some time ago. I'm talking about Plugins: New/Repeat vs VisitNum. At the time I told you to do your friendly marketer a favour, track visit number for her instead … Continue reading Don’t track New/Repeat Visitors!
Tracking 404 Error Pages
There are tools out there that find bogus links on your site, and some even try to find links outside your site that point to nirvana. But your friendly marketer likely wants to have better data than that, so she asks you to build tracking for 404 pages. Now what? Let me explain, both for … Continue reading Tracking 404 Error Pages
Automating Tests
[180418 - updated to reflect move to ChromeDriver] I feel like a fraud! For months — no! Years! — I have been writing about testing, more specifically automated testing. I have shared my Site Infrastructure Tests github, I have spoken about it at the Adobe Summit in London, and I have mentioned multiple times that … Continue reading Automating Tests
Adobe DTM + Adobe Analytics Media Module + YouTube = ❤️
Today, I'm happy to present the first ever guest post on webanalytics for developers! Written by Stefan Schäfer, it deals with DTM, the Media Module, and Youtube video. Have fun! If you use Adobe DTM together with the Adobe Analytics Media Module, and if you can completely rely on autoTrack=true, you're good. But what if you have … Continue reading Adobe DTM + Adobe Analytics Media Module + YouTube = ❤️
Debugging 2017.02
It has been almost 3 years since I wrote my article on debugging. I read through it the other day, and couldn't help but notice that my workflow has indeed changed. Time for a new article! I'll stick with client-side this time, as this is where the changes have happened. The second big difference is … Continue reading Debugging 2017.02
Web Analytics for Developers 