There is no "standard deployment". A couple of weeks ago, I was talking with a colleague who hadn't worked with DTM before. He asked me lots of intelligent questions about his somewhat non-standard requirements, and I replied with what I think is the best approach. Whilst doing that, I kept thinking about "the other approach", … Continue reading Discussion – Customize Analytics in DTM
Wanna test? Mac Edition
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[2018-04-13 - update - this article has been updated to use ChromeDriver] Yay! Testing! My beloved pet peeve! When I wrote the step by step article on how to set up for testing on Windows, I optimistically and somewhat dismissively wrote I am 100% sure you can easily show your friendly marketer how to do … Continue reading Wanna test? Mac Edition
2016 for Developers
Here we go, yet another year under our belts. Time flies when you're having fun. In 2016, this blog had more than 30000 visitors, and it is close to cracking 100000 views. That is so incredible, I can barely believe it! Thank you all so much for reading what I write! This really makes me … Continue reading 2016 for Developers
Load Times & DTM
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If I say "BAADFX", do you flinch? You're a developer, so I guess you should. I'm talking about the results for your pages on webpagetest.org. Each letter is the result of a specific category of the test. A is better than F. In the example above, images should be compressed (the D in position 4), … Continue reading Load Times & DTM
Setting up for using the Reporting API – with R
I recently spent a very valuable two hours listening to Tim Wilson's introduction to R at the eMetrics Summit in Berlin. Given that when I last wrote about setting up for using the Reporting API, I ignorantly omitted R completely, and that Tim made it sound pretty easy, I shall try to remedy that mistake. … Continue reading Setting up for using the Reporting API – with R
SPAs, DTM, and clearVars
For some reason, I see a lot of SPAs right now, some of them actually embedded into otherwise harmless and perfectly likable web sites. I guess they're not going to go away anytime soon. This article is part of my "don't fight it" exercise. It is a follow-up to the article on tracking single-page applications. … Continue reading SPAs, DTM, and clearVars
Tracking Versions
I have seen a lot of different people do the same thing: track some sort of a version of their tracking setup. It makes sense, because it allows you to track down bad choices in your tracking. Questions like "so when did we lose the site section eVar?" or "Do you remember when we started … Continue reading Tracking Versions
Everything but the TMS
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You know what the problem with luxury is? You get used to it. And then it becomes hard to enjoy the little things. I am so used to tag management by now, that when I see how popular the mini-series on the s_code.js file still is, I keep wondering why would people even look at … Continue reading Everything but the TMS
Privacy with DTM
I am no lawyer, and I do not want to go into any legal or even ethical or moral aspects of EU privacy law. Let's just say this for our American friends: people in the EU do not like to know they're being marketed to. Mostly. They also fear Google more than their own government, … Continue reading Privacy with DTM
Measuring Time on Last Pages
Your web site might not sell anything. Instead, your friendly marketer might look at the time that visitors spend on the content. Let's not discuss how accurate or useful that metric is. Someone else has likely discussed this with your friendly marketer at length. But she wants the metric, so you have to make it … Continue reading Measuring Time on Last Pages
Web Analytics for Developers 