Let's continue on the journey and replace one more plugins with DTM goodness. I even get to introduce an almost hidden feature! getVisitNum I was slightly disappointed last time because I couldn't find an easy way of replacing getVisitNum. This plugin keeps track of how often someone comes to the site. Very useful for segmentation purposes. … Continue reading With DTM you don’t need Plugins! – Part 2
With DTM you don’t need Plugins! – Part 1
Today's article is a bit of an experiment. I have set myself a goal, and I'll try to reach that goal and document it. The goal: getting rid of plugins in the s_code.js file. Why would I do that? Couple of reasons: Plugins in the s_code.js file make it more difficult to move to DTM. … Continue reading With DTM you don’t need Plugins! – Part 1
Data Elements vs Data Layer
Have you used a Tag Management system yet? And a Data Layer? Both are good ideas in our business, for a variety of reasons. The one I think is most relevant in this context here is that defining a Data Layer makes a lot of requirements, possibilities, assumptions and limitations explicit. I think in a … Continue reading Data Elements vs Data Layer
Making Reports
Sometimes the forest is so overwhelming that you don't see the trees. Or the other way round. I was discussing DTM and Analytics with a non-analytics colleague yesterday. He is a developer who works on AEM, Adobe's experience management framework. In our discussion about data that he'd like to analyse (and he was actually thinking … Continue reading Making Reports
Counter eVars
I think I have mentioned eVars often enough by now for you to know what they are and what we use them for. (Let me know if not, I'm happy to write more about them! They are way better than props!) In essence, they serve as dimensions in reports. Rather than just knowing that 200 … Continue reading Counter eVars
One Report Suite or Two?
The question was raised by Antti Koski: if I have an app and a mobile site, do I track those separately or into a single report suite? I felt the question warrented more than just a reply on his comment, so I promised Antti to do my best and answer it in an article as … Continue reading One Report Suite or Two?
More APIs (Administration)
It's yet another "5 Tuesdays" month. Since I have ridden mobile to death by now, I thought I'd give you a very short post around my other favourite subject: APIs. Enterprise API Starting off, I'd like to point you to the Enterprise API Overview documentation on the Developer Connection. It has a nice graphic that … Continue reading More APIs (Administration)
Tagging Forms (w/o Losing Money)
Our post today will touch on two separate subjects (tagging of forms and limiting server calls (and therefore cost) in certain situations). Those two work together very well, so I decided to mix them together. Two subjects in one posting. Surely that's a good deal! Forms A lot of web sites live entirely to provide visitors … Continue reading Tagging Forms (w/o Losing Money)
Using Data Feeds for Debugging
When I wrote about debugging mobile apps some time ago I mentioned that one way to get data out of SiteCatalyst Adobe Analytics for troubleshooting is the so-called "Data Feeds" — flat files of raw data delivered by FTP, containing one line per every hit sent. BIG data When you looked at the URL of … Continue reading Using Data Feeds for Debugging
Analysing Mobile Apps – Analysis
Welcome to the last article in the mini series on Mobile App Tracking. If you haven't yet seen the others, here they are: Overview, Prerequisites, Tagging, Debugging and Analysing (this one). This week (remind me never to post 4 articles in a single week ever again!), we'll look at how the implementation you made helps … Continue reading Analysing Mobile Apps – Analysis
Web Analytics for Developers 