2013 draws to a close, for some of you it ends in just a couple of hours. Time to look back and maybe think about what 2014 will be like? Nope, everybody does that. Instead, I'll tell you a bit about who I am and why I am doing this. I started this blog in … Continue reading 2013
SiteCatalyst is not a Database
I had a lengthy discussion the other day with people who looked at a common scenario: their implementation was about 2.5 years old and they were struggling to get at the data that they needed. The interesting part about this specific discussion was that we had a guy at the table who clearly was approaching … Continue reading SiteCatalyst is not a Database
s_gi() and Tracking Links
Today we'll discuss one of the big questions of all times: when tracking links or actions, is it necessary to call s_gi()? If you don't know what I'm talking about, go and read the article on Tracking Links & Action while I wait. At the heart of it is this piece of code: <script type="text/javascript"> … Continue reading s_gi() and Tracking Links
Migrating from H-code to AppMeasurement
In May 2013, the Adobe analytics product team released a new Javascript library, no longer called "H.xx.y" but "AppMeasurement for JavaScript". The main selling points for this new lib are it's speed (3 – 5 times faster than H.25), size (8k compressed, compared to 13k for H.25) and native support for some of the most … Continue reading Migrating from H-code to AppMeasurement
Ode to Charles & Map Local
There once was a tool with a feature The merits of which like a preacher I praise on this blog And I'm almost agog For it's part of my normal procedure If there is one tool in my toolbox that I have to point out, it's "Charles" by Karl von Randow. Sure, there are others … Continue reading Ode to Charles & Map Local
How to track the ‘Like’ button
No site without a "like" button these days. Your friendly marketer wanted to have a "like" button, as well as a "tweet this", "share on Google+" and possibly a bunch of other social media buttons on the site to augment the reach of their content. The idea is that a product, some content, or any … Continue reading How to track the ‘Like’ button
How to Track Play Store Campaign Codes
The new Android app that some of your colleagues are currently building has to be tracked. Fortunately, your organisation is mature, has therefore thought about this well in advance and as a result you are well under way with your analytics implementation. (Note: if you are still wondering about how to implement in a mobile … Continue reading How to Track Play Store Campaign Codes
“Data Layer” Tips
I'd like you to read an article written by Josh West about TMS Best Practices: Get the Data Layer Right, in which he makes a case for having a dedicated mechanism for surfacing data (the "data layer"). Go ahead, I'll wait. Back? I like this quote: Developers are notorious (I speak from experience) for looking … Continue reading “Data Layer” Tips
How to track Micro-Sites with Vanity URLs
Let's be constructive again. After telling you to say "no" and indulging in some scifi-geekery, I feel it is time to go back to solid technical advice. Let's look at micro sites with vanity URLs. Analysts usually treat them one of two ways: as a marketing channel — concentrating on how they bring traffic / … Continue reading How to track Micro-Sites with Vanity URLs
The “Star Trek Blue Print” for Web Analytics
I am currently watching all Star Trek episodes. I started with Next Generation, of course (you can now guess my age) and will go through DS9 next. I can already say that TNG is still my favourite part of Star Trek, by far. A lot of episodes could be a blue print for how web … Continue reading The “Star Trek Blue Print” for Web Analytics
Web Analytics for Developers 