It is fair to say that Adobe Analytics offers a lot of choice. Whenever a business user or analyst is looking for specific data or wants to answer a question, there will be more than one way to do it. In fact, there will often be multiple ways of doing it, each with advantages and … Continue reading Please Say “No”!
Adobe Marketing Cloud APIs
I have "mentioned" the Reporting API before, a means of getting information out of Adobe analytics programmatically. There are of course some more APIs that allow you to automate tasks in the context of the Adobe Marketing Cloud. This post shall introduce the most important ones. You can also check out the official introduction on the Developer … Continue reading Adobe Marketing Cloud APIs
How Do I – Track Page Load
Let's begin our irregular series of articles explaining how to do things with a simple one: how do I track page loads? KPI(s) The underlying questions your friendly marketer is asking include: How many Visits and Visitors do I get (to a certain part of my site)? What are the most popular pages on our … Continue reading How Do I – Track Page Load
Redirect Tracking
While we're introducing different options to track, let me tell you about redirect tracking. Before I go into the technical details and explain how to implement it, let me explain what it is and what people use it for. Use Cases Say you want to track exit links, but you don't want to use Javascript … Continue reading Redirect Tracking
Tracking w/o Javascript
Almost all web analytics tools these days are tracking using Javascript in the browser, see the post about Basic Tracking. With Adobe Analytics, you have a couple of other possibilities to get data into the system. My colleague Brent Dykes has written a blog article on How to Get Data In and Out of SiteCatalyst … Continue reading Tracking w/o Javascript
Poll – Relevant Content?
Quick poll - do we provide relevant content? Please feel free to suggest topics in the comments!
Anomaly Detection using the Reporting API
While we're looking at the Reporting API and little-known features, let's use the new anomaly detection that was introduced in February 2013. Like real time reporting, it is currently only available in the Reporting API, giving developers a real edge! What is it? The Reporting API can now calculate upper and lower bounds for the … Continue reading Anomaly Detection using the Reporting API
Real Time Reports via the Reporting API
Did you know that since the release on June 20th, you can get data out of the Reporting API with seconds of latency? This is a case where the Reporting API added functionality before the Adobe Analytics web UI! So what can we do with that "real time data"? And how does it work? Use … Continue reading Real Time Reports via the Reporting API
The s.abort Flag
With the release of H.25.3 in January 2013, the Javascript code was augmented with the s.abort flag — a flag that when set instructs the core Javascript code to not fire the tracking request. Uh, what? Where would you use that? In the interest of keeping the page tagging light (do we have to go … Continue reading The s.abort Flag
Data Centres
(Or data centers, for you in the US of A) (2020 update: some of the below is outdated. You may also want to read Edge Nodes, Data Centres & other updates, it has more recent information) Adobe Analytics is a "cloud-based solution", or a Saas, a software as a service. That means: it doesn't run … Continue reading Data Centres
Web Analytics for Developers 