Today we'll focus on the differences between tagging a web page (see Basic Tracking) and tagging an app (see Tracking Mobile Apps). While those two are fairly similar, there are some differences that you need to keep in mind. Online and Offline The biggest difference is probably that an app can work even if the … Continue reading Tracking Apps vs Web Pages
Tracking Internal Search
We have explored a lot of basic techniques and fundamental principles of web analytics and Adobe Analytics specifically. I guess it is time for a practical tip. Read the following, understand it, then take it to your friendly marketer and see what she says. She might be positively surprised! Internal Search Most web sites have … Continue reading Tracking Internal Search
Versioning Your Tracking
Here comes a good idea: make sure your s_code.js file has a version! There are three parts to this tip: Put the s_code.js file into your revision control system. Make sure the file has a version on the URL. Track the version of the file into Adobe Analytics. Let's go into these one by one. … Continue reading Versioning Your Tracking
Migrating to Tag Management
I have been slow with implementing Tag Management on my own sites and until I actually started doing it I didn't know why. Now I know: it's not straight-forward. It is fairly easy once you know what to do, though. So let me walk you through the process from the perspective of a developer. We'll do … Continue reading Migrating to Tag Management
Context Data Variables & Processing Rules
When Processing Rules were first released in SiteCatalyst 15 in 2011, they were perceived by many as a light-weight alternative to VISTA Rules. That's not entirely wrong. The big improvement that they brought, though, was their usage in conjunction with Context Data Variables. It really makes sense to mention both together. So, what are Context … Continue reading Context Data Variables & Processing Rules
App Tracking – Part II
We'll put some meat to the bone today and provide a bit of sample code and guidance around tracking a mobile app. Setup As we said in Tracking Mobile Apps, you need to download the AMC library for your target OS and include that into your project. We'll build the sample on Android (because we … Continue reading App Tracking – Part II
Tracking Links & Actions
We have introduced the principles behind basic tracking of a web page. We have also discussed how to go further. Today, we will look at tracking "the other things" — links, clicks or any other events or interactions that are not a page load. Common use cases would be: Tracking downloads Tracking dynamic HTML / … Continue reading Tracking Links & Actions
The Thank You Page – Tracking Purchases
Let's look at an example from the retail world today: the "thank you page" or order confirmation page. For your friendly marketer, this is without doubt the most important page. When someone sees this page, they have just bought something, i.e. they have given your company money. This is likely very closely in line with … Continue reading The Thank You Page – Tracking Purchases
Reporting API – Extended ReportDescription
Building upon Pulling Data out of the Reporting API, we will today extend the example to include a breakdown, more metrics, a filter and a segment. We will also use the classified report rather than the non-classified for added readability. With a more complex report like this it is even more important to have a … Continue reading Reporting API – Extended ReportDescription
Tracking Mobile Apps
So far we have explained what basic tracking of web pages looks like. Today we'll broaden our horizon and briefly introduce how mobile apps can be tracked — apps for iOS, Android, Windows Phone 8, apps developed for iOS or Android using PhoneGap, apps for WinRT (Windows 8) or even OS X and some other mobile … Continue reading Tracking Mobile Apps
Web Analytics for Developers 