One aspect of technology is that everybody can use designations just the way they see fit. We saw that in the article on "variables" in SiteCatalyst, and today we show another example: Data Warehouse. We have mentioned before that Adobe Analytics collects data, processes it and then aggregates it for convenient reporting. This is the … Continue reading Data Warehouse & Data Feeds
Pulling a Report using the Reporting API
This week we want to show an example of how to pull a report out of Adobe Analytics using the Reporting API. We'll start with a simple report, then add metrics, a subrelation and a filter in the next post. We'll also apply a segment. The Report Most Reporting API projects do not start with … Continue reading Pulling a Report using the Reporting API
SAINT Classifications
The topic today is slightly removed from your typical developer day-to-day activity, but it's nevertheless important in the context of Adobe Analytics. Think of a report that shows tracking codes, like so: Apart from the person responsible for those codes, no one will ever be able to read this report. Even that person might have to look up the … Continue reading SAINT Classifications
Finding a ‘Report Suite ID’
Data in Adobe Analytics is stored in "Report Suites", we mentioned that before. Those Report Suites have a name which is usually human readable and descriptive. It is what your friendly marketer uses when he tells you where data should go or where you can find it. He also use it himself when he decides … Continue reading Finding a ‘Report Suite ID’
Modifying Data Server-Side
So far we have shown you how you can track web pages and how you can send custom data when doing that. Today, we introduce two features that let you modify data server-side, that is once it arrives at the Adobe collection servers. Why would you do that? The two main reasons are: Some things … Continue reading Modifying Data Server-Side
Debugging – the URL
(2020 update: some of the below is slightly outdated. You may want to read Edge Nodes, Data Centres & other Updates, which has all the latest information) Today we'll take a look at the different parameters that you can find in the URL of a tracking call when you debug. Some are vital for the … Continue reading Debugging – the URL
Dynamic Variables
Here's a fun feature: dynamic variables. Remember how in the article on variables we talked about how data is transported into Adobe Analytics? You basically write data into props or eVars, and sometimes into both. As an example, let's put this onto a page: s.pageName="Blog:130423:Dynamic_Variables" s.prop1="blog"; // site section s.prop2="blog:principles"; // site sub section s.eVar1="blog"; … Continue reading Dynamic Variables
Debugging
You are a developer - you develop! Also, sometimes, you debug. Our article today focusses on the latter: how to debug when you are implementing Adobe Analytics. Let's start off by finding out what exactly we can expect to debug. Adobe Analytics has a lot of moving parts, some of them client-side, some "in the … Continue reading Debugging
“Variables”
Here's a topic that has likely prompted the odd head scratch: "variables" in Adobe Analytics. From the point of view of a marketer, there are two different types of variables, and Adam Greco did a great job describing them: Traffic Variables, Conversion Variables - Part I and Conversion Variables - Part II. There's also something … Continue reading “Variables”
The s_code.js file – Core Javascript Code
This article is part of the mini series about the s_code.js file. You can find the other articles here: Overview Configuration section The s.doPlugin() callback method Plugins Core Javascript code (this article) Core Javascript Code The biggest portion of the s_code.js file is the core Javascript code underneath the "DO NOT CHANGE" line. In this … Continue reading The s_code.js file – Core Javascript Code
Web Analytics for Developers 