Your web site might not sell anything. Instead, your friendly marketer might look at the time that visitors spend on the content. Let's not discuss how accurate or useful that metric is. Someone else has likely discussed this with your friendly marketer at length. But she wants the metric, so you have to make it … Continue reading Measuring Time on Last Pages
Tag: analytics
Data Layer – Yet Another Reason
If your new year resolutions for this year included "help your friendly marketer be more successful", I have something for you today. It's a fairly straight-forward thing to do, but it'll help her big time: build a proper, solid data layer for her. There are countless blog articles out there about the advantages of having … Continue reading Data Layer – Yet Another Reason
TDD – Testing Data Elements and Page Load Rules – part II
Very unlike me, I'm posting the next part just the next day. Call it excitement. Introduction tl;dr: I describe a (rudimentary) tool that can be integrated into automated Maven tests. The tool tests that all data needed for tracking as well as the basic triggers on page load are still working fine. Put it into your … Continue reading TDD – Testing Data Elements and Page Load Rules – part II
TDD – Testing Data Elements and Page Load Rules
From the point of view of IT or development, what your friendly marketer does in her tools really makes no difference, as long as she doesn't kill the site. But the other way round, she will be very upset if any change done by dev or IT kills her stuff. My colleague Rudi Shumpert recently … Continue reading TDD – Testing Data Elements and Page Load Rules
What does a Digital Analytics department do?
I was going to move on to the next step of my journey, replacing more plugins with Dynamic Tag Management features when I came across and article written by Richard Hayes, that I really want you to read, especially if you are a developer and not an analyst or marketer. Read this: What does a … Continue reading What does a Digital Analytics department do?
Web Analytics for Developers 